在 Google 搜索中启用视频重要时刻功能的全新方式
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2021 年 7 月 19 日，星期一
自 2019 年首次推出视频重要时刻功能以来，我们一直在不断地拓展和改进该功能。我们不断改进设计，并使该功能在所有可以使用 Google 搜索的地区内可用于更多视频（包括在移动设备和桌面设备上）。借助重要时刻功能，更多用户得以直接跳转到视频中最合乎其需求的片段，并且可像浏览图书章节那样便捷地在片段间跳转。
今天，我们推出了一种新方式，让您无需手动标记每个片段，就能为网站上的视频启用重要时刻功能。您只需告诉 Google 跳至视频中特定时间戳要使用的网址格式即可。然后，Google 会使用 AI 识别视频中的重要时刻，并在搜索结果中显示直接指向这些时刻的链接。
我们在 Google I/O 大会期间首次公布了 SeekToAction Beta 版测试；从今天起，此功能结束 Beta 版阶段，所有包含视频的网站都可以使用此标记。以下是实施此标记时需要注意的几点提示：
- 您的网址必须能够深层链接到视频起始点之外的某个时间点。例如，访问
https://www.example.com/example?t=30 便可从视频的 30 秒处开始播放。
- 请在您希望 Google 自动识别重要时刻的每个视频页面上使用
SeekToAction 标记，并遵守我们的其他指南。下面是一个详细示例。
- 为自动识别视频中的重要时刻，Google 必须能够提取视频内容文件。
请注意，SeekToAction 标记仅适用于您自己网站上嵌入的视频。如果您将视频发布到 schema.org 标记不由您掌控的第三方平台上，可以与相应平台联系，了解其是否支持此标记。
我们希望 SeekToAction 标记能让您更轻松、高效地启用重要时刻功能，并帮助用户更深入地与您的视频互动。如果您有任何疑问，请在论坛中发帖提问、通过在 Twitter 上 @googlesearchc 与我们联系，或者直接在我们的文档页面上提交反馈。
发布者：Danielle Marshak，产品经理
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
[null,null,[],[[["\u003cp\u003eGoogle Search is launching a new way to automatically identify and display key moments in videos using AI, requiring only the URL pattern for timestamp navigation.\u003c/p\u003e\n"],["\u003cp\u003eWebsite owners can enable this feature by implementing \u003ccode\u003eSeekToAction\u003c/code\u003e structured data markup on their video pages, allowing Google to deep link into specific video timestamps.\u003c/p\u003e\n"],["\u003cp\u003eWhile this automated approach is preferred, manual labeling with \u003ccode\u003eClip\u003c/code\u003e markup is still supported, and the \u003ccode\u003enosnippet\u003c/code\u003e meta tag can opt videos out of key moments altogether.\u003c/p\u003e\n"],["\u003cp\u003eThis feature, previously in beta, is now widely available, requiring video content to be fetchable by Google and adherence to established guidelines for optimal implementation.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eSeekToAction\u003c/code\u003e is limited to videos embedded on owned websites; for videos on third-party platforms, website owners should contact those platforms regarding support.\u003c/p\u003e\n"]]],["Google expanded its \"key moments\" feature for videos, enabling users to navigate directly to relevant video segments. The new `SeekToAction` markup, now out of beta, allows Google to use AI to identify these key moments. Website owners can implement this by providing a URL pattern for timestamp-based deep linking. Alternatively, manual labeling via `Clip` markup or opting out with the `nosnippet` meta tag remains possible. Deep linking and video file fetching are prerequisites. `SeekToAction` only works on videos embedded on your own site.\n"],null,["# A new way to enable video key moments in Search\n\nMonday, July 19, 2021\n\n\nSince [video key moments](/search/docs/appearance/video#key-moments) first\nlaunched in 2019, we've continued to expand and improve the feature. We've evolved the design and\nbrought key moments to more videos, including mobile and desktop, across all regions where Google\nSearch is available. Key moments are helping more people connect directly with the most relevant\nsegments of videos, and navigate them like chapters in a book.\n\n\nToday, we're launching a new way for you to enable key moments for videos on your site, without\nthe effort of manually labeling each segment. All you have to do is tell Google the URL pattern\nfor skipping to a specific timestamp within your video. Google will then use AI to identify key\nmoments in the video, and display links directly to those moments in Search results.\n| If you prefer to manually label key moments in your videos, you can continue to use [`Clip` markup](/search/docs/appearance/structured-data/video#clip). You can also opt out of the key moments feature by using the [`nosnippet`\n| `meta` tag](/search/docs/advanced/appearance/good-titles-snippets#nosnippet).\n\n\nWe first [announced](/search/blog/2021/05/search-io-2021) the [`SeekToAction`](/search/docs/appearance/structured-data/video#seek)\nbeta test during Google I/O, and as of today we're moving the feature out of beta and supporting\nthis markup for any site with videos. Here are a few tips to keep in mind when implementing this\nmarkup:\n\n- Your URLs must have the ability to deep link into some point other than the start point in the video. For example, `https://www.example.com/example?t=30` starts 30 seconds into a video.\n- Use [`SeekToAction` markup](/search/docs/appearance/structured-data/video#seek) on every video page where you'd like Google to automatically identify key moments, and follow our additional [guidelines](/search/docs/appearance/structured-data/video#clip-guidelines). Here's a detailed [example](/search/docs/appearance/structured-data/video#seektoaction).\n- To automatically identify key moments in your video, Google must be able to [fetch\n your video content files](/search/docs/appearance/video#allow-fetch).\n\n\nNote that `SeekToAction` markup applies only to videos embedded on your own site. If\nyou post videos on third-party platforms where you don't control the schema.org markup, you can\nreach out to those platforms to see if this markup is supported.\n\n\nWe hope you'll find `SeekToAction` markup an easier, more efficient way to enable key\nmoments and help people engage more deeply with your videos. If you have any questions, post them in the [forum](https://support.google.com/webmasters/community),\nconnect with [@googlesearchc on Twitter](https://twitter.com/googlesearchc), or file\nfeedback directly on our documentation pages.\n\nPosted by [Danielle Marshak](https://www.linkedin.com/in/daniellemarshak/), Product Manager"]]
