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在Google搜索结果中提倡可在新型设备上正常显示的新型网站
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
2014年11月21日星期五
网络用户经常会遇到一个恼人的问题:访问的网站要求设备支持某些浏览器技术,但他们的设备却不支持这些技术。当用户访问此类网页时,他们要么是只能看到一片空白,要么就是只能看到网页中的一小部分内容。
从今天开始,当我们的算法检测到可能无法在搜索用户的设备上正常显示的网页时,我们会向用户注明。例如,iOS设备或4.1版及更高版本的Android设备不支持Adobe Flash,因此当某个网页中的大部分内容都是Flash时,用户可能会看到如下备注:
打造可在多种设备上正常显示的新型网站
幸运的是,打造可在所有新型设备上正常显示的网站并非难事:网站可以使用HTML5技术 - 所有设备都支持该技术(有时甚至是仅支持该技术)。为了帮助网站站长打造可在所有设备上正常显示的网站(无论要提供的内容属于什么类型),我们最近
推出了
以下两项资源:
按照“网站制作基础资源”中介绍的最佳做法,您可以实现
自适应
网页
设计
- 长期以来,
Google一直建议
采用这种设计来打造便于搜索的网站。切勿通过robots.txt或其他方式阻止任何Googlebot抓取网页资源(CSS、JavaScript以及图片文件)。能够完全访问这些外部文件有助于我们的算法检测您网站的自适应网页设计配置并对其进行妥善处理。您可以使用网站站长工具中的
Google抓取并呈现
功能来测试我们的索引算法如何查看您的网站。
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC):2014-11-01。
[null,null,["最后更新时间 (UTC):2014-11-01。"],[[["\u003cp\u003eGoogle Search will now indicate to US English users when websites may not be compatible with their device due to technology requirements.\u003c/p\u003e\n"],["\u003cp\u003eWebsites are encouraged to adopt HTML5 for universal device compatibility.\u003c/p\u003e\n"],["\u003cp\u003eGoogle provides Web Fundamentals and Web Starter Kit as resources for building modern, multi-device websites.\u003c/p\u003e\n"],["\u003cp\u003eResponsive web design is recommended, ensuring Googlebot access to all page assets for proper indexing.\u003c/p\u003e\n"]]],["The content announces a new feature in US English search results that indicates when web pages might not work on a user's device, citing Adobe Flash's incompatibility with certain devices as an example. To address this, the article promotes building modern, multi-device websites using HTML5 and resources like \"Web Fundamentals\" and \"Web Starter Kit\". Webmasters are urged to use responsive web design, allow full crawling of page assets by Googlebot, and test their site's indexing with \"Fetch and render as Google.\"\n"],null,["# Promoting modern websites for modern devices in Google search results\n\nTuesday, July 15, 2014\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). This search label has been deprecated.\n\n\nA common annoyance for web users is when websites require browser technologies that are not\nsupported by their device. When users access such pages, they may see nothing but a blank space or\nmiss out a large portion of the page's contents.\n\n\nStarting today in our English search results in the US, we will indicate to searchers when our\nalgorithms detect pages that may not work on their devices. For example, Adobe Flash is not\nsupported on iOS devices or on Android versions 4.1 and higher, and a page whose contents are\nmostly Flash may be noted like this:\n\nDeveloping modern multi-device websites\n---------------------------------------\n\n\nFortunately, making websites that work on all modern devices is not that hard: websites can use\nHTML5 since it is universally supported, sometimes exclusively, by all devices. To help webmasters\nbuild websites that work on all types of devices regardless of the type of content they wish to\nserve, we recently\n[announced](https://googledevelopers.blogspot.com/2014/06/web-fundamentals-and-web-starter-kit.html)\ntwo resources:\n\n- [Web Fundamentals](/web/fundamentals): a curated source for modern best practices.\n- [Web Starter Kit](https://github.com/google/web-starter-kit/): a starter framework supporting the Web Fundamentals best practices out of the box.\n\n\nBy following the best practices described in Web Fundamentals you can build a\n[responsive web design](/web/fundamentals/layouts), which has long been\n[Google's recommendation](/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing)\nfor search-friendly sites. Be sure not to block crawling of any Googlebot of the page assets\n(CSS, JavaScript, and images) using robots.txt or otherwise. Being able to access these external\nfiles fully helps our algorithms detect your site's responsive web design configuration and treat\nit appropriately. You can use the\n[Fetch and render as Google](https://support.google.com/webmasters/answer/158587)\nfeature in Webmaster Tools to test how our indexing algorithms see your site.\n\n\nAs always, if you need more help you can ask a question in\n[our webmaster forum](https://support.google.com/webmasters/threads?hl=en&thread_filter=(category:crawling_indexing_ranking)).\n\n\nPosted by Keita Oda, Software Engineer, and\n[Pierre Far](/search/blog/authors/pierre-far),\nWebmaster Trends Analyst"]]