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2017 年 5 月 25 日，星期四
近來，我們發現在以撰稿者、訪客、合作夥伴以及聯合發布的名義所發表的文章中，垃圾連結的數量有增加的趨勢。這類文章通常是由某個網站 (或以該網站的名義) 撰寫，然後再發布到其他網站上。
在某些情況下，如果文章的目的為了通知使用者、教育其他網站的目標對象，或是讓他人對於您的理想或公司有所認識，Google 並不會阻止使用者閱讀這類文章。不過，如果文章的主要目的是想藉由大量散布連結，將使用者導向自己的網站，這就違反了 Google 的連結配置指南。如果在採取下列做法時失去分寸，就可能導致文章違反規範：
- 在文章中附上充斥大量關鍵字的連結，將使用者導向自己的網站
- 在許多不同網站上發布文章，或是在數個大型網站上發布大量文章
- 聘請缺乏相關知識的寫手來撰寫特定主題的文章
-
在不同文章中使用相同或類似的內容，或是直接將自己網站上的完整文章內容複製貼上 (這時除了使用
rel="nofollow" 外，也建議使用 rel="canonical")
如果 Google 偵測到某個網站發布的文章含有垃圾連結，可能會改變對該網站品質的評價，進而影響網站排名。因此，網站在接受或發布這類文章時，應該先對內容仔細審查並自問：我是否認識這位作者？這位作者傳達的訊息是不是網站的目標對象所需要的？這篇文章的內容是否實用？如果文章中含有可議內容的連結，作者是否使用了 rel="nofollow"？
針對專門透過撰寫文章散布連結的網站，Google 將採取適當的行動，因為這種行為會對整個網路世界帶來負面影響。如果將散布連結做為主要目的，文章的品質就會下降，也容易引起使用者反感。此外，網站管理員也不願意一再收到諸如「請張貼我的文章！」之類的擾人要求，如果遇到這種情況，建議使用垃圾內容回報表單進行檢舉。最後，如果散布連結是一種推薦手段，而你是宣傳網站的主要負責人，請想想使用者對這種做法是否會留下好印象？與其採取散布連結的做法，建議您還是先專注於改善網站本身的內容，相信這樣一來，其他方面 (包括連結) 的表現也會隨之提升。
發文者：Google 垃圾網頁管理小組
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[null,null,[],[[["\u003cp\u003eGoogle discourages large-scale link building schemes through contributor or guest posts when the primary motive is link manipulation, not user value.\u003c/p\u003e\n"],["\u003cp\u003eArticles with excessive keyword-rich links, widespread publication across numerous sites, or low-quality, duplicated content may violate Google's guidelines.\u003c/p\u003e\n"],["\u003cp\u003eWebsites publishing such articles risk lower search rankings due to perceived quality issues, emphasizing the need for careful vetting of guest content.\u003c/p\u003e\n"],["\u003cp\u003eGoogle penalizes websites creating link-focused articles as they degrade the web's quality and user experience, recommending genuine content improvement instead.\u003c/p\u003e\n"],["\u003cp\u003eWebmasters receiving aggressive article submission requests are encouraged to report them to Google's spam report form.\u003c/p\u003e\n"]]],["Google has observed a rise in spammy links within guest, contributor, or syndicated posts. While these articles are acceptable when informative, they violate guidelines when primarily used for large-scale link building. Key indicators of violations include keyword-stuffed links, wide distribution across numerous sites, content from uninformed writers, and duplicate content. Google advises sites to carefully review articles, use `rel=\"nofollow\"` tags on questionable links, and focus on content quality over link acquisition to avoid impacting their website ranking negatively.\n"],null,["# A reminder about links in large-scale article campaigns\n\nThursday, May 25, 2017\n\n\nLately we've seen an increase in spammy links contained in articles referred to as contributor\nposts, guest posts, partner posts, or syndicated posts. These articles are generally written\nby or in the name of one website, and published on a different one.\n\n\nGoogle does not discourage these types of articles in the cases when they inform users,\neducate another site's audience or bring awareness to your cause or company. However, what does\nviolate [Google's guidelines on link schemes](/search/docs/essentials/spam-policies#link-spam)\nis when the main intent is to build links in a large-scale way back to the author's site. Below\nare factors that, when taken to an extreme, can indicate when an article is in violation of\nthese guidelines:\n\n- Stuffing keyword-rich links to your site in your articles\n- Having the articles published across many different sites; alternatively, having a large number of articles on a few large, different sites\n- Using or hiring article writers that aren't knowledgeable about the topics they're writing on\n- Using the same or similar content across these articles; alternatively, duplicating the full content of articles found on your own site (in which case use of [`rel=\"canonical\"`](/search/docs/crawling-indexing/consolidate-duplicate-urls), in addition to [`rel=\"nofollow\"`](/search/docs/advanced/guidelines/qualify-outbound-links), is advised)\n\n\nWhen Google detects that a website is publishing articles that contain spammy links, this may\nchange Google's perception of the quality of the site and could affect its ranking. Sites\naccepting and publishing such articles should carefully vet them, asking questions like: Do I know\nthis person? Does this person's message fit with my site's audience? Does the article contain\nuseful content? If there are links of questionable intent in the article, has the author used\n[`rel=\"nofollow\"`](/search/docs/advanced/guidelines/qualify-outbound-links)\non them?\n\n\nFor websites creating articles made for links, Google takes action on this behavior because\nit's bad for the Web as a whole. When link building comes first, the quality of the articles\ncan suffer and create a bad experience for users. Also, webmasters generally prefer not to\nreceive aggressive or repeated \"Post my article!\" requests, and we encourage such cases to be\nreported to our\n[spam report form](/search/docs/advanced/guidelines/report-spam?pli=1). And lastly, if\na link is a form of endorsement, and you're the one creating most of the endorsements for your own\nsite, is this putting forth the best impression of your site? Our best advice in relation to link\nbuilding is to focus on improving your site's content and everything---including links\n---will follow (no pun intended).\n\nPosted by the Google Webspam Team"]]
