2021 年 Google I/O 大會的 Google 搜尋相關資訊
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
2021 年 5 月 27 日星期四
Google I/O 大會是我們的年度開發人員盛典，今年採完全虛擬化的方式進行。正如以往舉行的所有虛擬或現場活動，這三天活動期間同樣交流了大量資訊。如果您不巧錯過，我們在下方列出了一些您可能感興趣的「搜尋」相關新聞與公告。
主題演講介紹了 Google 如何致力在關鍵時刻提供實用幫助。Sundar 發表的多任務統一模型 (MUM) 象徵我們邁入新的產品開發里程碑。這類模型是以現有的開放原始碼 AI 架構為基礎打造而成，可用於解析複雜的資訊難題。MUM 能夠進行多語言和多工交叉訓練，因而更能充分掌握資訊。我們在這個領域取得的進展，有助於進一步瞭解查詢內容和網頁。相關變更尚未正式上線，您不必為此更新自己的網站。其他即將推出的搜尋功能還包括 Google 智慧鏡頭、搜尋服務中的 AR 技術和進一步瞭解這項結果。
我們建議開發人員和搜尋引擎最佳化 (SEO) 專員可以先透過 Google 搜尋的新功能影片開始瞭解各項資訊，這場演講會介紹兩種針對影片內容推出的全新結構定義標記。目前 Clip 標記已開放所有提供影片的網站使用，SeekToAction 標記則還在 Beta 版測試階段。這些標記可讓 Google 在搜尋服務中顯示影片的重要時刻。
為了協助開發人員對即將生效的排名機制異動做好準備，Google 已舉行網頁體驗技術研討會，包括公開發表我們如何將網頁體驗運用在電腦版的 Google 搜尋結果。
在其中一場聚會中，Google 宣布在美國為 Chrome Canary 版推出追蹤功能。使用者可以利用這項實驗功能追蹤關注的網站，不論是大型發布商或以鄰里內容為主的小型網誌都適用；方法是在 Chrome 中點選 [追蹤] 按鈕。本次聚會除了討論在網路上鼓勵目標對象參與互動、追蹤發布商網站，也探討了 Google 在這個領域中與網路發布商及開發人員社群所攜手開發的功能。
我們還舉辦了多場研討會，針對網站使用體驗核心指標進行交流：
如要進一步瞭解如何建立更現代化的網路內容，請觀看網路上的沉浸式故事述說體驗影片。
即使活動為虛擬形式，參與者仍可前往 I/O Adventure 網頁圓頂中的搜尋服務專區，與其他 SEO 專員交流。此外，我們也舉行了技術 SEO 展示、講座和聚會，很高興看到世界各地的參與者共襄盛舉，加入 Martin Splitt 主持的交流和問答研討會。
發文者：搜尋關係專案經理 Terry Ednacot
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
[null,null,[],[[["\u003cp\u003eGoogle I/O 2021 introduced MUM, a new AI milestone for solving complex search queries by understanding information across languages and tasks.\u003c/p\u003e\n"],["\u003cp\u003eNew schema markups for videos, \u003ccode\u003eClip\u003c/code\u003e and \u003ccode\u003eSeekToAction\u003c/code\u003e, were announced to highlight key moments in search results.\u003c/p\u003e\n"],["\u003cp\u003ePage experience will be a ranking factor for desktop search results, with resources like a technical session and announcements to aid developers.\u003c/p\u003e\n"],["\u003cp\u003eAn experimental "Follow" feature in Chrome Canary (US) enables users to follow websites, fostering audience engagement.\u003c/p\u003e\n"],["\u003cp\u003eCore Web Vitals were a central focus with sessions on new developments, business impact, and an "Ask Me Anything" format.\u003c/p\u003e\n"]]],["Google I/O 2021 featured Search-related updates, including the introduction of Multitask Unified Models (MUM) for complex information understanding. New schema markups, `Clip` and `SeekToAction`, enhance video key moments in Search. The Page Experience update is coming to desktop results. A \"Follow\" feature in Chrome Canary allows users to follow websites. Several sessions focused on Core Web Vitals. Also, the event facilitated networking among SEO professionals.\n"],null,["# Search at Google I/O 2021\n\nThursday, May 27, 2021\n\n\n[Google I/O](https://events.google.com/io/) is our annual developer\nfestival, and this year it was all virtual. But as with any events, virtual, or in-person, a lot\nof information was covered over the three-day event. In case you missed it, here is a list of some\nSearch-related news and announcements that might be of interest to you.\n\n\nThe [keynote](https://www.youtube.com/watch?v=XFFrahd05OM) covered how\nGoogle aims to be helpful in moments that matter. Sundar announced a\n[new product\ndevelopment milestone called Multitask Unified Models (MUM)](https://www.blog.google/products/search/introducing-MUM), which builds on open, existing AI\narchitectures to solve complex info challenges. MUM is able to cross-train across many languages\nand tasks to better understand information. Advances in this area will help us better understand\nqueries as well as pages on the web. These changes are not live yet, and you don't need to make\nany updates on your website for this. Other Search features that are next on the horizon include\n[Google Lens](https://lens.google/), [AR in Search](https://arvr.google.com/ar/),\nand [About this Result](https://blog.google/products/search/about-search-results/).\n\n\nFor SEOs and developers, a good place to start is our [What's\nnew in Search](https://www.youtube.com/watch?v=VRmDxNBhzow) video. In this talk, you'll hear about two new schema markups available for\nvideo content. [`Clip` markup](/search/docs/appearance/structured-data/video#clip) is now available to\nany site with videos, and [`SeekToAction`\nmarkup](/search/docs/appearance/structured-data/video#seek) is in beta. These markups can enable Google to display [key\nmoments](/search/docs/appearance/video#key-moments) for your videos in Search. \n\n\nTo help developers prepare for the [upcoming ranking change](/search/blog/2021/04/more-details-page-experience), we hosted a [Page Experience technical session](https://www.youtube.com/watch?v=h00kn5J-F2Q), including an [announcement](https://searchengineland.com/google-page-experience-update-will-come-to-desktop-pages-348723) for how we're using page experience for desktop Google Search results.\n\n\nDuring one of the meetups, Google announced [Follow\non Chrome Canary in the US](https://blog.chromium.org/2021/05/an-experiment-in-helping-users-and-web.html). Follow is an experimental feature designed to allow people to\nfollow the websites they care about, from large publishers to small neighborhood blogs, by tapping\na Follow button in Chrome. This meetup covered audience engagement and following publisher\nwebsites across the web. There was a discussion about the feature Google has been developing in\nthis space with the web publisher and developer community.\n\n\nWe also hosted several sessions about Core Web Vitals:\n\n- [What's new in Web\n Vitals](https://www.youtube.com/watch?v=XxvHY4wC8Co)\n- [Business impact of Core\n Web Vitals](https://www.youtube.com/watch?v=nPmAE0YjGK0)\n- [Ask Me Anything session](https://www.youtube.com/watch?v=HWm6WNkHs90)\n\n\nTo learn more about how to create more modern content on the web, check out\n[Immersive storytelling on\nthe web](https://www.youtube.com/watch?v=eNTPwBZXqW0).\n\n\nAlthough virtual, there were opportunities to mingle with other SEOs during the event. There was\na Search area in the Web dome on I/O Adventure. In addition, we also hosted Technical SEO show\nand tells and meetups, and it was nice to see people from all over the world attend these networking\nand Q\\&A sessions hosted by Martin Splitt.\n\n\nPosted by [Terry Ednacot](https://twitter.com/terryednacot),\nSearch Relations Program Manager"]]
