Kini, kami hadir di LinkedIn: Untuk mendapatkan berita dan referensi dari Google Penelusuran tentang cara membuat situs Anda dapat ditemukan, ikuti kami di LinkedIn.
Cara baru untuk mengaktifkan momen penting video di Penelusuran
Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Senin, 19 Juli 2021
Sejak momen penting video pertama kali
diluncurkan pada tahun 2019, kami telah memperluas dan meningkatkan kualitas fitur ini secara berkelanjutan. Kami telah mengembangkan desainnya dan
menghadirkan fitur momen penting untuk lebih banyak video, termasuk perangkat seluler dan desktop, di semua wilayah yang menyediakan
Google Penelusuran. Momen penting membantu lebih banyak orang terhubung langsung dengan segmen video
yang paling relevan dan bernavigasi di dalamnya seperti segmen dalam buku.
Hari ini, kami meluncurkan cara baru untuk mengaktifkan momen penting video di situs Anda, tanpa
harus memberi label setiap segmen secara manual. Anda hanya perlu memberi tahu Google pola URL
untuk langsung menuju stempel waktu tertentu dalam video. Kemudian, Google akan menggunakan AI untuk mengidentifikasi momen
penting dalam video dan menampilkan link langsung ke momen tersebut di hasil Penelusuran.
Kami pertama kali mengumumkan uji beta
SeekToAction pada Google I/O. Mulai hari ini, kami mengeluarkan fitur ini dari versi beta dan mendukung
markup ini untuk semua situs dengan video. Berikut adalah beberapa tips yang perlu diingat saat menerapkan
markup ini:
URL Anda harus memiliki kemampuan untuk membuat deep link ke titik selain titik awal dalam
video. Misalnya, https://www.example.com/example?t=30 memulai pemutaran 30 detik dari awal
video.
Gunakan markup SeekToAction di setiap
halaman video tempat Anda ingin Google otomatis mengidentifikasi momen penting, dan ikuti
panduan tambahan kami. Berikut
contoh mendetailnya.
Perhatikan bahwa markup SeekToAction hanya berlaku untuk video yang disematkan di situs Anda. Jika
Anda memposting video di platform pihak ketiga dengan markup schema.org yang tidak Anda kontrol, Anda dapat
memeriksa platform tersebut untuk melihat apakah markup ini didukung.
Kami harap Anda dapat menemukan cara yang lebih mudah dan efisien bagi markup SeekToAction untuk mengaktifkan momen
penting dan membantu orang-orang berinteraksi lebih mendalam dengan video Anda. Jika ada pertanyaan, posting pertanyaan Anda di forum,
ikuti @googlesearchc di Twitter, atau langsung
kirimkan masukan di halaman dokumentasi kami.
[null,null,[],[[["\u003cp\u003eGoogle Search is launching a new way to automatically identify and display key moments in videos using AI, requiring only the URL pattern for timestamp navigation.\u003c/p\u003e\n"],["\u003cp\u003eWebsite owners can enable this feature by implementing \u003ccode\u003eSeekToAction\u003c/code\u003e structured data markup on their video pages, allowing Google to deep link into specific video timestamps.\u003c/p\u003e\n"],["\u003cp\u003eWhile this automated approach is preferred, manual labeling with \u003ccode\u003eClip\u003c/code\u003e markup is still supported, and the \u003ccode\u003enosnippet\u003c/code\u003e meta tag can opt videos out of key moments altogether.\u003c/p\u003e\n"],["\u003cp\u003eThis feature, previously in beta, is now widely available, requiring video content to be fetchable by Google and adherence to established guidelines for optimal implementation.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eSeekToAction\u003c/code\u003e is limited to videos embedded on owned websites; for videos on third-party platforms, website owners should contact those platforms regarding support.\u003c/p\u003e\n"]]],["Google expanded its \"key moments\" feature for videos, enabling users to navigate directly to relevant video segments. The new `SeekToAction` markup, now out of beta, allows Google to use AI to identify these key moments. Website owners can implement this by providing a URL pattern for timestamp-based deep linking. Alternatively, manual labeling via `Clip` markup or opting out with the `nosnippet` meta tag remains possible. Deep linking and video file fetching are prerequisites. `SeekToAction` only works on videos embedded on your own site.\n"],null,["# A new way to enable video key moments in Search\n\nMonday, July 19, 2021\n\n\nSince [video key moments](/search/docs/appearance/video#key-moments) first\nlaunched in 2019, we've continued to expand and improve the feature. We've evolved the design and\nbrought key moments to more videos, including mobile and desktop, across all regions where Google\nSearch is available. Key moments are helping more people connect directly with the most relevant\nsegments of videos, and navigate them like chapters in a book.\n\n\nToday, we're launching a new way for you to enable key moments for videos on your site, without\nthe effort of manually labeling each segment. All you have to do is tell Google the URL pattern\nfor skipping to a specific timestamp within your video. Google will then use AI to identify key\nmoments in the video, and display links directly to those moments in Search results.\n| If you prefer to manually label key moments in your videos, you can continue to use [`Clip` markup](/search/docs/appearance/structured-data/video#clip). You can also opt out of the key moments feature by using the [`nosnippet`\n| `meta` tag](/search/docs/advanced/appearance/good-titles-snippets#nosnippet).\n\n\nWe first [announced](/search/blog/2021/05/search-io-2021) the [`SeekToAction`](/search/docs/appearance/structured-data/video#seek)\nbeta test during Google I/O, and as of today we're moving the feature out of beta and supporting\nthis markup for any site with videos. Here are a few tips to keep in mind when implementing this\nmarkup:\n\n- Your URLs must have the ability to deep link into some point other than the start point in the video. For example, `https://www.example.com/example?t=30` starts 30 seconds into a video.\n- Use [`SeekToAction` markup](/search/docs/appearance/structured-data/video#seek) on every video page where you'd like Google to automatically identify key moments, and follow our additional [guidelines](/search/docs/appearance/structured-data/video#clip-guidelines). Here's a detailed [example](/search/docs/appearance/structured-data/video#seektoaction).\n- To automatically identify key moments in your video, Google must be able to [fetch\n your video content files](/search/docs/appearance/video#allow-fetch).\n\n\nNote that `SeekToAction` markup applies only to videos embedded on your own site. If\nyou post videos on third-party platforms where you don't control the schema.org markup, you can\nreach out to those platforms to see if this markup is supported.\n\n\nWe hope you'll find `SeekToAction` markup an easier, more efficient way to enable key\nmoments and help people engage more deeply with your videos. If you have any questions, post them in the [forum](https://support.google.com/webmasters/community),\nconnect with [@googlesearchc on Twitter](https://twitter.com/googlesearchc), or file\nfeedback directly on our documentation pages.\n\nPosted by [Danielle Marshak](https://www.linkedin.com/in/daniellemarshak/), Product Manager"]]
