I/O 2021에서는 데스크톱 순위 결정에 페이지 경험을 도입할 계획을 간략하게 발표했습니다. 오늘은 변경된 일정을 포함하여 더 자세한 내용을 알려 드리겠습니다. 이 작업은 2021년 6월부터 8월 사이에 모바일에 출시된 페이지 경험 업데이트를 기반으로 합니다.
2022년 2월 출시
2022년 2월부터 데스크톱 순위 결정 시스템의 일부로 페이지 경험을 사용할 예정입니다. 출시는 2022년 3월 말에 완료될 예정입니다. 이 순위 결정 시스템은 올해 모바일용으로 출시한 것과 동일한 페이지 경험 신호를 기반으로 합니다. 또한 페이지 경험이 데스크톱 순위 결정 신호가 되기 전에 출시될 Search Console 보고서를 사용하여 사이트 소유자가 페이지 경험과 관련된 데스크톱 페이지의 실적을 파악할 수 있도록 지원할 계획입니다.
즉, 세 가지의 동일한 코어 웹 바이탈 측정항목인 LCP, FID, CLS와 이러한 항목이 연관된 기준점이 데스크톱 순위 결정에 적용될 예정입니다. 방해되는 전면 광고 없음, HTTPS 보안과 같은 페이지 경험 신호의 다른 측면도 동일하게 유지됩니다. 모바일 친화성 신호는 계속해서 모바일 순위 결정의 일부이지만, 데스크톱에서는 아닙니다. 사이트의 데스크톱 URL과 모바일 URL이 별도이고 적절한 구성이 포함된 경우 데스크톱 신호는 데스크톱 사용자에게 표시되는 URL을 기반으로 합니다.
요소
모바일
데스크톱
최대 콘텐츠 렌더링 시간(LCP)
레이아웃 변경 횟수(CLS)
최초 입력 반응 시간(FID)
HTTPS 보안
방해되는 전면 광고 없음
모바일 친화성
(해당 사항 없음)
이 블로그 게시물이 예정된 변경사항을 미리 대비하고 페이지 경험을 이해하고 최적화하는 데 필요한 정보를 확인하고 더 나은 웹사이트를 구축하는 데 도움이 되기를 바랍니다.
[null,null,[],[[["\u003cp\u003eGoogle is incorporating page experience as a ranking factor for desktop search results, starting in February 2022 and completing by the end of March 2022.\u003c/p\u003e\n"],["\u003cp\u003eThis update uses the same page experience signals as the mobile update (Core Web Vitals, HTTPS security, and absence of intrusive interstitials), but excludes mobile-friendliness.\u003c/p\u003e\n"],["\u003cp\u003eA Search Console report will be available to help site owners assess their desktop page experience before the ranking change takes effect.\u003c/p\u003e\n"],["\u003cp\u003eInteraction to Next Paint (INP) replaced First Input Delay (FID) as a Core Web Vital on March 12, 2024.\u003c/p\u003e\n"],["\u003cp\u003eSome information in the original November 2021 blog post might be outdated; refer to the updated page experience documentation for the latest information.\u003c/p\u003e\n"]]],["Google announced the expansion of page experience ranking to desktop, beginning in February 2022 and completing by the end of March 2022. This desktop ranking will utilize the same core web vitals (LCP, FID, and CLS) and page experience signals (HTTPS, absence of intrusive interstitials) as mobile. Mobile-friendliness is not a factor for desktop. Search Console added a desktop section to the Page Experience report, and, on March 12, 2024, INP replaced FID as part of Core Web Vitals.\n"],null,["# Timeline for bringing page experience ranking to desktop\n\nThursday, November 4, 2021\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). Check out our updated documentation on [page experience](/search/docs/appearance/page-experience).\n\n\nAt I/O 2021, we [previewed](https://youtu.be/h00kn5J-F2Q?t=430) our\nplans to bring page experience ranking to desktop. Today we're announcing more details, including\nthe timeline for these changes. This work builds on top of the [page\nexperience update](/search/blog/2021/04/more-details-page-experience) we rolled out on mobile between June and August 2021.\n\nRollout will begin in February 2022\n-----------------------------------\n\n\nWe'll begin using page experience as part of our desktop ranking systems beginning in February\n2022. The rollout will be complete by the end of March 2022. This ranking launch will be based on\nthe same [page experience signals](/search/docs/guides/page-experience) that we rolled\nout for mobile earlier this year. We are also planning to help site owners understand how their\ndesktop pages are performing with regards to page experience using a Search Console report which\nwill launch before desktop becomes a ranking signal.\n\n\nThis means the same three [Core Web Vitals metrics](https://web.dev/articles/vitals):\n[LCP](https://web.dev/articles/lcp), [FID](https://web.dev/articles/fid),\nand [CLS](https://web.dev/articles/cls), and their associated thresholds will\napply for desktop ranking. Other aspects of page experience signals, such as HTTPS security and\nabsence of intrusive interstitials, will remain the same as well. While the mobile-friendliness\nsignal continues to be a part of mobile ranking, it won't be a factor for desktop. When a site\nhas [separate desktop and mobile URLs](/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing)\nwith an appropriate configuration, the desktop signal is based on the URLs that desktop users see.\n\n| Factor | Mobile | Desktop |\n|------------------------------------|--------|------------------|\n| Largest Contentful Paint (LCP) | | |\n| Cumulative Layout Shift (CLS) | | |\n| First Input Delay (FID) | | |\n| HTTPS Security | | |\n| Absence of intrusive interstitials | | |\n| Mobile friendliness | | (Not applicable) |\n\n\nWe hope this blog post provides you with details for you to [understand\nand optimize your page experience](/search/docs/appearance/page-experience#optimize) in preparation for the upcoming changes, and in turn help you build better websites.\n\n\nIf you have questions or feedback, please visit our [help\nforums](https://support.google.com/webmasters/community/) or let us know through [Twitter](https://twitter.com/googlesearchc).\n\n\nPosted by Jeffrey Jose, Product Manager on Search\n\n*** ** * ** ***\n\nUpdates\n-------\n\n- **Update on January 17, 2022** : Search Console now has a dedicated 'Desktop' section in the [Page Experience report](https://search.google.com/search-console/page-experience).\n- **Update on February 22, 2022**: The page experience update is now slowly rolling out for desktop. It will be completed by the end of March 2022.\n- **Update on January 31, 2024** : [Interaction to Next Paint (INP) will replace FID](https://web.dev/blog/inp-cwv-march-12) as a part of Core Web Vitals on March 12, 2024.\n- **Update on March 12, 2024** : [Interaction to Next Paint (INP) has replaced FID](https://web.dev/blog/inp-cwv-launch) as a part of Core Web Vitals."]]
