為機構層級退貨政策新增標記支援
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
2024 年 6 月 11 日，星期二
退貨政策是購物者在線上購買產品時考慮的主要因素，因此去年我們啟用了針對單一產品提取結構化資料退貨政策的功能。如今我們還在機構層級新增對退貨政策的支援，這表示您將能為貴商家指定通用退貨政策，而不必為您銷售的每件產品定義一項退貨政策。
新增機構層級退貨政策有助於縮小產品結構化資料標記的大小，並讓您輕鬆的集中管理退貨政策標記。除了產品搜尋結果之外，這麼做還可以使您的退貨政策與其他搜尋結果一起顯示，例如知識面板和品牌資料。
如果您沒有 Merchant Center 帳戶，並希望能夠為貴商家提供退貨政策，則為機構結構化資料新增退貨政策尤其重要。Merchant Center 已可讓您為貴商家提供退貨政策，因此，如果您有 Merchant Center 帳戶，建議您改為在其中定義退貨政策。
在複合式搜尋結果測試中加入對退貨政策的支援
您可以透過提交網頁網址或程式碼片段，使用複合式搜尋結果測試來測試在機構結構化資料下定義的退貨政策。透過這項工具，您就能確認標記是否有效。
如果您的網站是線上或當地商家，我們建議使用 OnlineStore 之一，或 Organization 的 LocalBusiness 子類型。
我們希望這項新增功能可讓您更輕鬆地為貴商家新增退貨政策，並使其能夠在 Google 購物體驗中顯示。如有任何問題或疑慮，請透過 Google 搜尋中心社群、Twitter 或 LinkedIn 與我們聯絡。
發文者：Google 購物軟體工程師 Irina Tuduce、Pascal Fleury 和 Johan Linder
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[null,null,[],[[["\u003cp\u003eGoogle Search now supports organization-level return policies in structured data, allowing businesses to define a general return policy instead of individual product policies.\u003c/p\u003e\n"],["\u003cp\u003eThis update simplifies return policy management, reduces structured data markup size, and can make policies eligible to appear in knowledge panels, brand profiles, and product search results.\u003c/p\u003e\n"],["\u003cp\u003eBusinesses without a Merchant Center account can now provide return policies, while those with an account are recommended to define them there.\u003c/p\u003e\n"],["\u003cp\u003eThe Rich Results Test can be used to validate organization-level return policy structured data.\u003c/p\u003e\n"],["\u003cp\u003eOnline and local businesses should utilize the \u003ccode\u003eOnlineStore\u003c/code\u003e or \u003ccode\u003eLocalBusiness\u003c/code\u003e subtypes of \u003ccode\u003eOrganization\u003c/code\u003e for their structured data.\u003c/p\u003e\n"]]],["Structured data support now includes organization-level return policies, allowing businesses to define a general return policy instead of per-product policies. This simplifies management, reduces markup size, and potentially displays return policies in knowledge panels and brand profiles, beyond product search results. Businesses without a Merchant Center account should utilize this method. The Rich Results Test can validate organization return policy markup using URL or code snippets. It's suggested that online or local businesses use `OnlineStore` or `LocalBusiness` schema subtypes.\n"],null,["# Adding markup support for organization-level return policies\n\nTuesday, June 11, 2024\n\n\nA return policy is a major factor considered by shoppers when buying products online, and so\n[last year](/search/docs/appearance/structured-data/merchant-listing#product-with-returns-example)\nwe enabled the extraction of structured data return policies for individual products. Today we're adding support\nfor return policies at the [organization](/search/docs/appearance/structured-data/organization) level\nas well, which means you'll be able to specify a general return policy for your business instead of having to\ndefine one for each individual product you sell.\n\n\nAdding an organization-level return policy can help reduce the size of your [Product](/search/docs/appearance/structured-data/product)\nstructured data markup and make it easier to manage your return policy markup in one place. It can also make your return\npolicies eligible to show with additional search results such as [knowledge panels](https://support.google.com/knowledgepanel/answer/9163198)\nand [brand profiles](https://support.google.com/merchants/answer/14998338), in addition\nto product search results.\n\n\nAdding a return policy to your organization structured data is especially important if you don't have a Merchant Center\naccount and want the ability to provide a return policy for your business. Merchant Center already lets you\nprovide a [return policy](https://support.google.com/merchants/answer/10220642) for\nyour business, so if you have a Merchant Center account we recommend defining your return policy there instead.\n\nAdding support for return policies to the Rich Results Test\n-----------------------------------------------------------\n\n\nYou can test [return policies](/search/docs/appearance/structured-data/organization#example-online-store) defined\nunder your organization structured data using the [Rich Results Test](https://search.google.com/test/rich-results)\nby submitting the URL of a page or a code snippet. Using the tool, you can confirm whether or not your markup is valid.\n\n\nIf your site is an online or local business, we recommend using one of the [`OnlineStore`](https://schema.org/OnlineStore),\nor [`LocalBusiness`](https://schema.org/LocalBusiness) subtypes of `Organization`.\n\n\nWe hope this addition makes it easier for you to add return policies for your business, and enable them to be shown\nacross Google shopping experiences. If you have any questions or concerns, reach out to us using the\n[Google Search Central Community](https://support.google.com/webmasters/threads?thread_filter=(category%3Astructured_data)),\non [Twitter](https://twitter.com/googlesearchc), or on [LinkedIn](https://www.linkedin.com/showcase/googlesearchcentral/).\n\nPosted by [Irina Tuduce](/search/blog/authors/irina-tuduce), Pascal Fleury, and Johan Linder, Google Shopping software engineers"]]
