搜尋引擎最佳化 (SEO) 入門指南 (修訂版)
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2017 年 12 月 12 日，星期二
市面上有豐富的資源可用來打造優質網站，而網站擁有者也經常詢問 Google 有哪些建議做法，可確保自己的優質網站更容易讓搜尋引擎檢索。一直以來，我們都是提供搜尋引擎最佳化 (SEO) 入門指南和網站管理員學院做為新手入門參考資源。
為協助網站管理員建立既新穎又方便搜尋引擎檢索的網站，我們在此宣布推出全新修訂的搜尋引擎最佳化 (SEO) 入門指南。
舊有的搜尋引擎最佳化 (SEO) 入門指南列出了各種有利搜尋引擎檢索、解析網站內容及建立索引的最佳做法；網站管理員學院則提供了許多資訊和工具，方便網站管理員學習如何建置網站，以及如何讓網站出現在 Google 的搜尋結果中。由於這兩項資源在目的和內容上有些許重疊之處，而且在某些方面需要更詳盡的說明 (像是如何建立安全而易用的網站)，因此我們決定淘汰網站管理員學院，並移除舊有的搜尋引擎最佳化 (SEO) 入門指南 PDF 檔。
新版的搜尋引擎最佳化 (SEO) 入門指南將同時取代舊版入門指南和網站管理員學院。
新版入門指南是以先前的文件為本加以修訂而成，並針對網站擁有者的需求增添了額外章節，為使用者介紹搜尋引擎最佳化、如何新增結構化資料標記，以及如何建立適合行動裝置的網站等概念。
目前新版指南已經上線，並提供 9 種語言版本 (包括英文、德文、西班牙文、法文、義大利文、日文、葡萄牙文、俄文和土耳其文)，不久後還會再新增其他 16 種語言版本。
您可以立即閱讀新版搜尋引擎最佳化 (SEO) 入門指南，並為我們提供寶貴意見。
如有任何問題，歡迎造訪網站管理員說明論壇！
發佈者：搜尋品質策略專家 Abhas Tripathi
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[null,null,[],[[["\u003cp\u003eGoogle launched an updated SEO Starter Guide to help webmasters create modern, search-engine-friendly websites.\u003c/p\u003e\n"],["\u003cp\u003eThe updated guide replaces the old SEO Starter Guide and Webmaster Academy, consolidating resources and offering more comprehensive information.\u003c/p\u003e\n"],["\u003cp\u003eIt includes new sections on the importance of SEO, structured data markup, and mobile-friendly website development.\u003c/p\u003e\n"],["\u003cp\u003eThe guide is currently available in nine languages, with sixteen more coming soon.\u003c/p\u003e\n"],["\u003cp\u003eWebmasters can find support and discuss the new guide in the Google Webmaster Help Forums.\u003c/p\u003e\n"]]],["Google launched an updated SEO Starter Guide to replace the previous guide and the Webmaster Academy, as these resources had overlapping content. The new guide provides best practices for search engines to crawl, index, and understand website content. It also includes new sections on optimization, structured data, and mobile-friendly design. It is available in nine languages initially, with plans to add sixteen more. The Webmaster Academy is being discontinued, and the old SEO Starter Guide PDF will be removed.\n"],null,["# A revamped SEO Starter Guide\n\nTuesday, December 12, 2017\n\n\nThere are lots of resources out there to create great websites. Website owners often ask Google\nwhat our recommended practices are to make sure great websites are search-engine friendly.\nTraditionally, our resources for beginners were the SEO Starter Guide and the Webmaster Academy.\nTo help webmasters create modern, search-engine-friendly websites, we're announcing today the\nlaunch of a\n[new, updated SEO Starter Guide](/search/docs/fundamentals/seo-starter-guide).\n\n\nThe traditional SEO Starter Guide lists best practices that make it easier for search engines to\ncrawl, index and understand content on websites. The Webmaster Academy has the information and\ntools to teach webmasters how to create a site and have it found in Google Search. Since these two\nresources have some overlapping purpose and content, and could be more exhaustive on some aspects\nof creating a user friendly and safe website, we're deprecating the Webmaster Academy and removing\nthe old SEO Starter Guide PDF.\n\n\nThe updated SEO Starter Guide will replace both the old Starter Guide and the Webmaster Academy.\nThe updated version builds on top of the previously available document, and has additional\nsections on the need for search engine optimization, adding structured data markup and building\nmobile-friendly websites.\n\n\nThis new Guide is available in nine languages (English, German, Spanish, French, Italian,\nJapanese, Portuguese, Russian and Turkish) starting today, and we'll be adding sixteen more\nlanguages very soon.\n\n\nGo check out the new SEO Starter Guide, and let us know what you think about it.\n\n\nFor any questions, you can drop by our\n[Webmaster Help Forums](https://support.google.com/webmasters/go/community)!\n\nPosted by Abhas Tripathi, Search Quality Strategist"]]
