Monday, December 8, 2025
Many companies and organizations manage their digital presence using different platforms, including social media websites, in addition to their own websites. This aligns well with users who are increasingly drawn to different types of content formats and social media platforms.
Today, we are excited to announce a new experiment in Search Console that offers site owners a unified view of their Google Search performance across their websites and social channels. With this update, we are expanding the Search Console Insights report to include performance data not only for your website, but also for some of your social channels. This new integration lets you review Search performance of social channels associated with your website directly within Search Console.
The new view will display familiar performance insights for each channel, including:
- Total reach: total clicks and impressions driving traffic from Google to your social channel.
- Content performance: top social channel pages, as well as those trending up or down.
- Search queries: top and trending queries leading users to your social profiles.
- Audience location: top countries where users are clicking on your social channel in Search results.
- Additional traffic sources: total clicks your site receives from additional sources such as Image Search, Video Search, News Search, and Discover.
We are rolling out these new insights for a limited set of websites. At this first stage, the insights are available only for sites and channels that Search Console has identified automatically. On the Search Console Insights report, you will be prompted to add the social channels that Search Console has automatically identified and associated with your website.
We hope these insights will give you a better understanding of your combined performance in the insights report. We're excited about this early experiment, and are looking forward to your feedback, which you can share through the thumbs up / down buttons available in the cards, or through the "Submit feedback" link. You can also share your comments on LinkedIn or post in the Google Search Central Community.