Site Kit 现在可用于所有 WordPress 网站
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
2019 年 10 月 31 日（星期四）
今天，我们在此宣布，Site Kit 可供所有用户从 WordPress 插件目录安装。Site Kit 是 Google 推出的官方 WordPress 插件，可让您借助多种 Google 工具提供的数据，深入了解用户如何找到和使用您的网站，以及如何作出改进并通过内容创收。如需详细了解 Site Kit，请访问 Site Kit 官方网站。
Site Kit 适合哪些用户使用？
借助 Site Kit，WordPress 网站所有者可以轻松了解其网站的表现以及后续应采取的措施。Site Kit 可为 WordPress 网站所有者提供以下优势：
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通过 Search Console 轻松验证网站所有权，无需粘贴您网站的代码段即可证明您是所有者。
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直接在 WordPress 信息中心内轻松便捷地获取相关统计信息。登录后即可看到重要信息，省时省力。
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可在单个直观的信息中心内集中查看跨产品数据洞见，涵盖 Google Search Console、Google Analytics（分析）、PageSpeed Insights、AdSense 等平台。您可借助这些洞见快速做出明智决策。
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无需修改源代码。只需点击几下，即可轻松在您的网站上安装和管理 Google 产品。
如果您是开发者或为客户管理 WordPress 网站的代理机构，Site Kit 可减轻您的工作负担：
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您将获得在单个信息中心内汇总的各 Google 产品的数据洞见，方便您的客户或其他团队访问。无需从多个产品复制数据，即可为客户编制报告。
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Google 会直接提供网站性能统计信息和改进建议，让您的客户获得 Google 产品推荐的最新最佳实践。
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Site Kit 提供多种角色和权限，便于您管理对网站数据的访问权限，确保只有相关人员可以查看 Google 产品的统计信息。
如果您需要使用插件或托管服务提供商，Site Kit 可让您的用户通过可扩容的简便方式来配置和访问关键的 Google 工具和指标。
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可轻松关联至官方 Google 工具。您的客户无需修改源代码即可设置 Google 工具。
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为您的平台增添价值。您的客户可在您自己的信息中心内了解与其网站表现有关的重要信息。
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界面灵活。您可以从插件信息中心提取统计信息，并以原生方式在您的平台界面中显示统计信息。
借助 Site Kit 的主信息中心，您可以一目了然地了解关于网站表现的最重要信息：用户如何找到您的网站（流量来源）、您的最热门网页，以及用户通过哪些搜索字词找到了您的网站。如需了解详情，请参阅我们文档中的熟悉 Site Kit 指南。
Site Kit 使用入门
首先，从 WordPress 插件目录安装该插件。下面提供了有关如何充分利用 Site Kit 的一些建议：
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每周查看一次主信息中心，检查用户找到您网站的方式是否有任何显著变化。用户是否通过新的渠道找到了您的网站？
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查看各个网页的报告，跟踪您最近发布的内容的表现。
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比较效果最佳的网页以及用户找到这些网页的方式。是否某个特定主题或产品能够从社交渠道吸引更多访问者？
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设置新的 Google 服务以获取更多有趣的数据洞见。例如，如果您启用了 PageSpeed Insights 和 Analytics（分析），就可以查看网页加载时间是否会影响跳出率。
如果您将参加在美国圣路易斯举办的 WordCamp US，欢迎顺路来看看 Site Kit 演示并与我们的团队交流。我们也非常乐意在 Site Kit 支持论坛中解答您的问题。
发布者：Mariya Moeva，搜索和内容生态系统产品经理
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
[null,null,[],[[["\u003cp\u003eSite Kit, Google's official WordPress plugin, is now available for everyone to install, providing insights from multiple Google tools directly within your WordPress dashboard.\u003c/p\u003e\n"],["\u003cp\u003eWordPress site owners can easily verify site ownership, access key metrics from Search Console, Analytics, PageSpeed Insights, and AdSense, and make data-driven decisions without editing code.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers and agencies can leverage Site Kit for aggregated insights, client reporting, and streamlined access to Google's best practices.\u003c/p\u003e\n"],["\u003cp\u003ePlugin and hosting providers can utilize Site Kit to offer users easy integration with Google tools and enhance their platform with valuable performance data.\u003c/p\u003e\n"]]],["Site Kit, Google's official WordPress plugin, is available for installation. It provides WordPress site owners, developers, and hosting providers with insights from multiple Google tools like Search Console, Analytics, and AdSense, directly in the WordPress dashboard. Key actions include easy site ownership verification, convenient access to stats, and cross-product insights without source code editing. Users can review the main dashboard weekly, track individual page reports, and compare top-performing pages. The plugin helps manage access with roles and permissions.\n"],null,["# Site Kit is now available for all WordPress sites\n\nThursday, October 31, 2019\n\n\nToday, we're announcing that Site Kit is available for everyone to\n[install from the WordPress plugin directory](https://wordpress.org/plugins/google-site-kit/).\nSite Kit is Google's official WordPress plugin---it gives you insights on how people find and\nuse your site, how to improve and monetize your content, with data from multiple Google tools.\nLearn more about Site Kit on the\n[official Site Kit website](https://sitekit.withgoogle.com/).\n\nWho is Site Kit for?\n--------------------\n\n\nSite Kit makes it easy for **WordPress site owners** to understand how their site is\ndoing and what to do next. As a WordPress site owner, Site Kit offers you:\n\n- Easy to verify site ownership through Search Console---no need to paste a code snippet on your site to prove you're an owner.\n- Convenient and easy access to relevant stats directly in your WordPress dashboard. We save you time---see the key information right when you sign in.\n- Cross-product insights---Google Search Console, Google Analytics, PageSpeed Insights, AdSense --- are combined into a single, intuitive dashboard. We help you make informed decisions, quickly.\n- No source code editing. This is the easiest way to install and manage Google products on your site in just a few clicks.\n\n\nIf you are a **developer or an agency working on WordPress sites** for clients, Site\nKit can make your life easier:\n\n- You'll get aggregated insights from Google products, distilled in a dashboard that your clients or other teams can easily access. No need to copy data from multiple products to compile reports for clients.\n- The site performance stats and improvement recommendations come directly from Google---your customers will be getting the latest best practices recommended by Google products.\n- Site Kit provides roles and permissions to help you manage access to the site's data and make sure only the relevant people can see stats from Google products.\n\n\nIf you **work on a plugin or hosting provider**, Site Kit provides a scalable, easy\nway for your users to provision and access key Google tools and metrics.\n\n- Easy connection to official Google tools. Your customers don't have to edit the source code to set up Google tools.\n- Added value for your platform. Your customers get important information about how their site is performing right in your own dashboard.\n- Flexible UI. You can pull stats from the plugin dashboard and display stats natively in your platform's UI.\n\n\nSite Kit's main dashboard helps you see the most important info about how your site is doing at a\nglance: how people are finding your site (traffic sources), your most popular pages, and what\npeople search for to find your site. For more, check out the\n[Find your way around Site Kit](https://sitekit.withgoogle.com/documentation/find-your-way-around-site-kit/)\nguide in our docs.\n\nGet started with Site Kit\n-------------------------\n\n\nTo get started,\n[install the plugin from the WordPress plugin directory](https://wordpress.org/plugins/google-site-kit/).\nHere are some recommendations on how you can make the most of Site Kit:\n\n- Review the main dashboard on a weekly basis and check for any significant changes in how people are finding your site. Are people finding your site from a new place?\n- Keep track of how your recent posts are doing by checking the individual page reports.\n- Compare the top performing pages and how people found them. Is a particular topic or product attracting more visitors from social channels?\n- Set up new Google services to get more interesting insights---for example, if you enable PageSpeed Insights and Analytics, you'll be able to see whether page load time affects bounce rate.\n\n\nIf you are attending\n[WordCamp US in Saint Louis](https://2019.us.wordcamp.org/), stop by\nto see a demo of Site Kit and talk to the team. We're also happy to answer your questions in the\n[Site Kit support forum](https://wordpress.org/support/plugin/google-site-kit/).\n\n\nPosted by\n[Mariya Moeva](https://twitter.com/marrrr), Product Manager, Search and Content\nEcosystem"]]
