所有 WordPress 網站現在都能使用 Site Kit 外掛程式
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
2019 年 10 月 31 日，星期四
我們宣布全面開放從 WordPress 外掛程式目錄安裝 Site Kit。Site Kit 是 Google 針對 WordPress 推出的官方外掛程式，您可以從中查詢多種 Google 工具的資料，進一步瞭解使用者是如何找到及使用您的網站，以及您該如何改進內容並透過內容營利。如要進一步瞭解 Site Kit，請前往 Site Kit 官方網站。
Site Kit 適合哪些人使用？
Site Kit 可以協助 WordPress 網站擁有者瞭解自家網站的表現並決定後續行動。Site Kit 對 WordPress 網站擁有者的幫助如下：
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不必在網站上加入證明您是擁有者的程式碼片段，只要使用 Search Console 就能輕鬆驗證您的網站擁有權。
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直接在 WordPress 資訊主頁中查看相關統計資料，簡單又便利。您只要登入帳戶就能查看重要資訊，相當省時。
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將各項產品的資料統整到操作直覺的資訊主頁上，包括 Google Search Console、Google Analytics (分析)、PageSpeed Insights 和 AdSense，方便您查看跨產品的深入分析，快速做出周全的決策。
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無需編輯原始碼，只要按幾下滑鼠，就能以最簡單的方式在網站上安裝及管理 Google 產品。
如果您是開發人員或為客戶經營 WordPress 網站的代理商，Site Kit 可以減輕您的工作負擔：
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您可以取得從各項 Google 產品彙整的深入分析資料，而且這些資訊都統整在一個資訊主頁上，方便您的客戶或其他團隊進行瀏覽。也就是說，您不需要從多個產品複製資料來為客戶編制報表。
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Google 會提供網站成效統計資料和改進建議；您的客戶可以查看 Google 產品建議採用的最新最佳做法。
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Site Kit 可讓您透過角色和權限設定管理網站資料的存取權，確保只有相關人員能查看 Google 產品提供的統計資料。
如果您從事外掛程式開發或主機供應商方面的工作，Site Kit 可讓您的使用者透過簡單又可擴充的方式，佈建及存取重要的 Google 工具和指標。
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輕鬆連結 Google 官方工具。您的客戶不需要編輯原始碼來設定 Google 工具。
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提升您的平台價值。客戶可以直接在您的資訊主頁上查看關於網站成效的重要資訊。
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彈性的使用者介面。您可以從外掛程式資訊主頁擷取統計資料，並在自家平台的 UI 中顯示這些資料。
只要瀏覽 Site Kit 主要資訊主頁，一眼就能掌握有關網站表現的重要資訊：使用者是如何找到您的網站 (流量來源)、您的網站最熱門的網頁有哪些，以及使用者是透過哪些搜尋字詞找到您的網站。如需更多資訊，請參閱我們文件中的「瞭解 Site Kit」指南。
開始使用 Site Kit
首先，請從 WordPress 外掛程式目錄安裝這個外掛程式。安裝完畢後，您也可以參考下列建議來充分發揮 Site Kit 的價值：
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每週檢查主要資訊主頁，看看使用者找到網站的方式是否出現明顯變化；像是他們是否透過新管道找到了您的網站？
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查看個別網頁的報表，追蹤近期發布內容的成效。
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比較各個成效最佳網頁和彼此的流量來源，看看是否某個主題或產品能從社群管道吸引更多訪客。
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設定新的 Google 服務，取得更多有趣的深入分析。比如，如果啟用 PageSpeed Insights 和 Analytics (分析)，即可檢視網頁載入時間是否會影響跳出率。
如果您將參加在美國聖路易斯舉辦的 WordCamp US，歡迎順道來看看我們對 Site Kit 的示範操作並與團隊成員交流。我們也很樂意在 Site Kit 支援論壇回答您的問題。
發文者：搜尋與內容生態系統產品經理 Mariya Moeva
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
[null,null,[],[[["\u003cp\u003eSite Kit, Google's official WordPress plugin, is now available for everyone to install, providing insights from multiple Google tools directly within your WordPress dashboard.\u003c/p\u003e\n"],["\u003cp\u003eWordPress site owners can easily verify site ownership, access key metrics from Search Console, Analytics, PageSpeed Insights, and AdSense, and make data-driven decisions without editing code.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers and agencies can leverage Site Kit for aggregated insights, client reporting, and streamlined access to Google's best practices.\u003c/p\u003e\n"],["\u003cp\u003ePlugin and hosting providers can utilize Site Kit to offer users easy integration with Google tools and enhance their platform with valuable performance data.\u003c/p\u003e\n"]]],["Site Kit, Google's official WordPress plugin, is available for installation. It provides WordPress site owners, developers, and hosting providers with insights from multiple Google tools like Search Console, Analytics, and AdSense, directly in the WordPress dashboard. Key actions include easy site ownership verification, convenient access to stats, and cross-product insights without source code editing. Users can review the main dashboard weekly, track individual page reports, and compare top-performing pages. The plugin helps manage access with roles and permissions.\n"],null,["# Site Kit is now available for all WordPress sites\n\nThursday, October 31, 2019\n\n\nToday, we're announcing that Site Kit is available for everyone to\n[install from the WordPress plugin directory](https://wordpress.org/plugins/google-site-kit/).\nSite Kit is Google's official WordPress plugin---it gives you insights on how people find and\nuse your site, how to improve and monetize your content, with data from multiple Google tools.\nLearn more about Site Kit on the\n[official Site Kit website](https://sitekit.withgoogle.com/).\n\nWho is Site Kit for?\n--------------------\n\n\nSite Kit makes it easy for **WordPress site owners** to understand how their site is\ndoing and what to do next. As a WordPress site owner, Site Kit offers you:\n\n- Easy to verify site ownership through Search Console---no need to paste a code snippet on your site to prove you're an owner.\n- Convenient and easy access to relevant stats directly in your WordPress dashboard. We save you time---see the key information right when you sign in.\n- Cross-product insights---Google Search Console, Google Analytics, PageSpeed Insights, AdSense --- are combined into a single, intuitive dashboard. We help you make informed decisions, quickly.\n- No source code editing. This is the easiest way to install and manage Google products on your site in just a few clicks.\n\n\nIf you are a **developer or an agency working on WordPress sites** for clients, Site\nKit can make your life easier:\n\n- You'll get aggregated insights from Google products, distilled in a dashboard that your clients or other teams can easily access. No need to copy data from multiple products to compile reports for clients.\n- The site performance stats and improvement recommendations come directly from Google---your customers will be getting the latest best practices recommended by Google products.\n- Site Kit provides roles and permissions to help you manage access to the site's data and make sure only the relevant people can see stats from Google products.\n\n\nIf you **work on a plugin or hosting provider**, Site Kit provides a scalable, easy\nway for your users to provision and access key Google tools and metrics.\n\n- Easy connection to official Google tools. Your customers don't have to edit the source code to set up Google tools.\n- Added value for your platform. Your customers get important information about how their site is performing right in your own dashboard.\n- Flexible UI. You can pull stats from the plugin dashboard and display stats natively in your platform's UI.\n\n\nSite Kit's main dashboard helps you see the most important info about how your site is doing at a\nglance: how people are finding your site (traffic sources), your most popular pages, and what\npeople search for to find your site. For more, check out the\n[Find your way around Site Kit](https://sitekit.withgoogle.com/documentation/find-your-way-around-site-kit/)\nguide in our docs.\n\nGet started with Site Kit\n-------------------------\n\n\nTo get started,\n[install the plugin from the WordPress plugin directory](https://wordpress.org/plugins/google-site-kit/).\nHere are some recommendations on how you can make the most of Site Kit:\n\n- Review the main dashboard on a weekly basis and check for any significant changes in how people are finding your site. Are people finding your site from a new place?\n- Keep track of how your recent posts are doing by checking the individual page reports.\n- Compare the top performing pages and how people found them. Is a particular topic or product attracting more visitors from social channels?\n- Set up new Google services to get more interesting insights---for example, if you enable PageSpeed Insights and Analytics, you'll be able to see whether page load time affects bounce rate.\n\n\nIf you are attending\n[WordCamp US in Saint Louis](https://2019.us.wordcamp.org/), stop by\nto see a demo of Site Kit and talk to the team. We're also happy to answer your questions in the\n[Site Kit support forum](https://wordpress.org/support/plugin/google-site-kit/).\n\n\nPosted by\n[Mariya Moeva](https://twitter.com/marrrr), Product Manager, Search and Content\nEcosystem"]]
