協助衛生機構提升 COVID-19 資訊的曝光度
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2020 年 3 月 31 日，星期二
由於 COVID-19 疫情肆虐，眾多衛生機構都為了提供防疫資訊而陷入前所未有的忙碌之中。為了有效協助衛生機構進行宣傳，讓使用者更容易在 Google 搜尋中取得 COVID-19 相關資訊，Google 特別撰寫了一篇介紹最佳做法的文章，並建立了新的技術支援群組來幫助符合相關資格的衛生機構。
提升搜尋曝光度的最佳做法
Google 預設會根據搜尋內容盡可能顯示最相關而具有公信力的資訊。因此，如果內容擁有者能妥善協助 Google 理解自身內容，這個過程就會變得更有效。
為了更好地協助衛生相關機構進行這項程序 (通稱為搜尋引擎最佳化 (SEO))，我們在說明中心新增的一篇文章中傳達了一些重要的最佳做法，並將重點放在提供衛生資訊的網站，內容包括：
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如何協助使用者隨時隨地取得您的內容
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良好網頁內容和標題的重要性
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如何查看網站在 COVID-19 相關查詢結果中的呈現方式
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如何分析與 COVID-19 相關的熱門查詢
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如何針對常見問題內容新增結構化資料
衛生機構專屬的全新支援群組
除了參考我們的最佳做法說明頁面，衛生機構也可以加入我們新成立的技術支援群組。這個群組的主要作用是協助發布 COVID-19 資訊的衛生機構解答與 Google 搜尋相關的問題。
我們會依個別情況核准機構的加入申請，一開始只會接受隸屬於國家衛生部和美國州級機構的網域，如果將來開放更多網域加入，會在這篇網誌文章和 Twitter 帳戶中公布相關資訊。註冊時，您必須使用隸屬於這類網域的電子郵件地址 (例如 <使用者名稱>@health.gov)，或是可以存取相關網站的 Search Console 帳戶。
如要申請加入專為 COVID-19 設立的 Google 搜尋群組，請填寫這份表單。
這個群組的設立初衷是回應衛生機構的當前需求，一旦 WHO 不再將 COVID-19 認定為緊急公共衛生事件，或世界各地普遍取消對 COVID-19 採取的強化防護措施，我們就會關閉這個群組。
我們歡迎大家使用現有的網站管理員說明論壇，如果您有任何疑問或意見，都可以透過 Twitter 告訴我們。
搜尋服務代表 Daniel Waisberg 和 Search Console 首席產品經理 Ofir Roval
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
[null,null,[],[[["\u003cp\u003eGoogle published a best practices article to help health organizations make COVID-19 information more discoverable in Search.\u003c/p\u003e\n"],["\u003cp\u003eA new technical support group is available for eligible health organizations to get help with Search-related questions specific to COVID-19 information.\u003c/p\u003e\n"],["\u003cp\u003eThe support group is currently limited to national health ministries and US state level agencies, requiring registration with a relevant email or Search Console access.\u003c/p\u003e\n"],["\u003cp\u003eGoogle encourages all webmasters to utilize the existing webmaster help forum and Twitter for general search-related questions and feedback.\u003c/p\u003e\n"]]],["Google has launched resources to assist health organizations during the COVID-19 pandemic. They created a best practices article offering guidance on optimizing health information for Search, including mobile access, page content, site appearance for coronavirus queries, analyzing top queries, and adding structured data for FAQs. A new technical support group for eligible health organizations, initially limited to national health ministries and US state-level agencies, is also available to help with Search-related questions. Access can be requested via a provided form, with the group to be deprecated once the pandemic is over.\n"],null,["# Helping health organizations make COVID-19 information more accessible\n\nTuesday, March 31, 2020\n\n\nHealth organizations are busier than ever providing information to help with the COVID-19\npandemic. To better assist them, Google has created a\n[best practices article](/search/docs/advanced/guidelines/health-government-websites) to\nguide health organizations to make COVID-19 information more accessible on Search. We've also\ncreated a new technical support group for eligible health organizations.\n\nBest practices for search visibility\n------------------------------------\n\n\nBy default, Google tries to show the most relevant, authoritative information in response to any\nsearch. This process is more effective when content owners help Google understand their content\nin appropriate ways.\n\n\nTo better guide health-related organizations in this process (known as\n[SEO](/search/docs/fundamentals/seo-starter-guide), for \"search engine\noptimization\"), we have produced a new help center article with some\n[**important best practices**](/search/docs/advanced/guidelines/health-government-websites),\nwith emphasis on health information sites, including:\n\n- How to help users access your content on the go\n- The importance of good page content and titles\n- Ways to check how your site appears for coronavirus-related queries\n- How to analyze the top coronavirus related user queries\n- How to add structured data for FAQ content\n\nNew support group for health organizations\n------------------------------------------\n\n\nIn addition to our best practices help page, health organizations can take part in our new\ntechnical support group that's focused on helping health organizations who publish COVID-19\ninformation with Search related questions.\n\n\nWe'll be approving requests for access on a case-by-case basis. At first we'll be accepting only\ndomains under national health ministries and US state level agencies. We'll inform of future\nexpansions here in this blog post, and on our [Twitter account](https://twitter.com/googlesearchc).\nYou'll need to register using either an email under those domains (for example, name@health.gov) or have\n[access](https://support.google.com/webmasters/answer/7687615) to the website Search\nConsole account.\n\n\n**[Fill this form](https://forms.gle/BLapgXs8exb2XNyB6) to request access to the\nCOVID-19 Google Search group.**\n\n\nThe group was created to respond to the current needs of health organizations, and we intend to\ndeprecate the group as soon as COVID-19 is no longer considered a Public Health Emergency by WHO\nor some similar deescalation is widely in place.\n\n\nEveryone is welcome to use our existing [webmaster help forum](https://support.google.com/webmasters/community),\nand if you have any questions or comments, please let us know [on Twitter](https://twitter.com/googlesearchc).\n\n\n[Daniel Waisberg](https://www.danielwaisberg.com), Search Advocate and [Ofir Roval](https://www.linkedin.com/in/ofirroval/), Search Console Lead PM"]]
