我們將結合來自 Core Web Vitals 報告的信號與現有的 Google 搜尋網頁體驗信號 (包括行動裝置相容性、HTTPS 安全性和插頁式廣告指南)，完整呈現網頁體驗的全貌。我們將繼續致力於辨識及衡量網頁體驗的不同面向，因此計劃每年納入更多網頁體驗信號，希望能更滿足使用者不斷變化的需求，並擴大我們能夠衡量的使用者體驗面向。
網頁體驗排名機制
優質的網頁體驗能讓使用者執行更多作業並加深互動程度；反之，如果網頁體驗不佳，可能會妨礙使用者在網頁上尋找有用的資訊。我們希望協助使用者更輕鬆地取得想要的資訊和網頁，並支援網站擁有者打造讓使用者滿意的體驗，這就是為什麼 Google 要在已納入搜尋結果排名考量的數百種信號之外，再加入網頁體驗信號的原因。
對部分開發人員來說，瞭解自家網站的 Core Web Vitals 報告分數並解決報告中指出的問題，是件勞心勞力的工作。為了減輕開發人員的負擔，我們更新了 Lighthouse 和 PageSpeed Insights 等熱門的開發人員工具，在其中顯示 Core Web Vitals 報告資訊及相關建議內容，同時，Google Search Console 也提供專屬的報表，方便網站擁有者快速找出改善的契機。我們也正與外部工具開發人員合作，將 Core Web Vitals 報告整合到他們的產品中。
雖然網頁體驗的所有元素都十分重要，但我們仍會優先考量整體資訊最佳的網頁，即使網頁體驗的某些面向差強人意也無妨。良好的網頁體驗並不能取代精彩、關聯性高的內容。不過，如果有多個網頁都有類似的內容，想在 Google 搜尋結果中脫穎而出，網頁體驗就變得更加重要。
網頁體驗與行動版「焦點新聞」功能
行動版「焦點新聞」功能是 Google 搜尋最重要的全新內容體驗，這項功能目前著重於突顯 AMP 結果，這些結果都為了呈現良好網頁體驗而經過最佳化調整。過去幾年來，我們從「焦點新聞」功能中激發出新的思維，重新思考如何在網路上打造更優質的網頁體驗。
在推出網頁體驗排名更新的同時，我們也會一併更新使用「焦點新聞」功能的資格條件。AMP 將不再是報導登上行動裝置「焦點新聞」專區的必要條件，任何網頁都有機會呈現在該專區中。除了這項變動之外，網頁體驗也將和其他眾多經過評估的因素一樣，成為「焦點新聞」中決定排名的因素。跟之前相同的是，網頁仍必須遵循 Google 新聞內容政策才能顯示在「焦點新聞」中。如果網站擁有者目前已採用 AMP 格式發布網頁，或者另外為網頁準備 AMP 版本，都將不會感受到行為上有任何不同之處，「焦點新聞」仍會連結到 AMP 版本網頁。
總結
我們相信，只要改善網路體驗，使用者參與度就會隨之提高；將這些新信號整合到 Google 搜尋後，我們就能協助提升網路環境，為每個人打造更美好的網路生活。透過提前分享 Google 的網頁體驗更新藍圖，並推出支援工具，我們由衷希望能協助這個由網站創作者、開發人員和商家構成的多元生態系統，一同改善並提供更令人滿意的使用者體驗。
[null,null,[],[[["\u003cp\u003eGoogle Search will incorporate Core Web Vitals and other page experience signals as a ranking factor.\u003c/p\u003e\n"],["\u003cp\u003eThese changes are expected to roll out gradually, starting no sooner than 2021, with at least six months' notice before full implementation.\u003c/p\u003e\n"],["\u003cp\u003ePage experience signals measure how users perceive the experience of interacting with a web page, encompassing aspects like load time, interactivity, and visual stability.\u003c/p\u003e\n"],["\u003cp\u003eGoogle will update the eligibility criteria for the Top Stories feature in mobile search, removing the AMP requirement and including page experience as a ranking factor.\u003c/p\u003e\n"],["\u003cp\u003eWhile page experience is important for ranking, Google still prioritizes pages with the best and most relevant content.\u003c/p\u003e\n"]]],["Google Search will introduce a new ranking signal combining Core Web Vitals (speed, responsiveness, visual stability) with existing page experience signals (mobile-friendliness, HTTPS-security, etc.). This will provide a holistic view of user experience, and will become a ranking factor for the Top Stories feature on mobile. AMP will no longer be required for Top Stories eligibility. These changes will roll out next year, and developers can use updated tools like Lighthouse and Search Console to optimize their sites. INP has replaced FID as part of Core Web Vitals.\n"],null,["# Evaluating page experience for a better web\n\nThursday, May 28, 2020\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). Check out our updated documentation on [page experience](/search/docs/appearance/page-experience).\n\n\nThrough both [internal studies](https://ai.googleblog.com/2009/06/speed-matters.html) and\n[industry research](https://blog.chromium.org/2020/05/introducing-web-vitals-essential-metrics.html),\nusers show they prefer sites with a great page experience. In recent years, Search has added a\nvariety of user experience criteria, such as\n[how quickly pages load](/search/blog/2018/01/using-page-speed-in-mobile-search) and\n[mobile-friendliness](/search/mobile-sites), as factors for ranking results. Earlier\nthis month, the Chrome team announced\n[Core Web\nVitals](https://blog.chromium.org/2020/05/introducing-web-vitals-essential-metrics.html), a set of metrics related to speed, responsiveness and visual stability, to help\nsite owners measure user experience on the web.\n\n\nToday, we're building on this work and providing an early look at an upcoming Search ranking\nchange that incorporates these page experience metrics. We will introduce a new signal that\ncombines Core Web Vitals with our existing signals for page experience to provide a holistic\npicture of the quality of a user's experience on a web page.\n\n\nAs part of this update, we'll also incorporate the page experience metrics into our ranking\ncriteria for the Top Stories feature in Search on mobile, and remove the AMP requirement from\nTop Stories eligibility. Google continues to support AMP, and will continue to link to AMP\npages when available. We've also updated our developer tools to help site owners optimize their\npage experience.\n\n\n**A note on timing** : We recognize many site owners are rightfully placing their focus on\nresponding to the effects of COVID-19. The ranking changes described in this post will not\nhappen before next year, and we will provide at least six months notice before they're rolled\nout. We're providing the tools now to get you started (and because site owners have\nconsistently requested to know about ranking changes as early as possible), **but there is no\nimmediate need to take action**.\n\nAbout page experience\n---------------------\n\n\nThe [page experience](/search/docs/appearance/page-experience) signal measures aspects of\nhow users perceive the experience of interacting with a web page. Optimizing for these factors\nmakes the web more delightful for users across all web browsers and surfaces, and helps sites\nevolve towards user expectations on mobile. We believe this will contribute to business success\non the web as users grow more engaged and can transact with less friction.\n\n\n[Core Web Vitals](https://web.dev/articles/vitals#core-web-vitals) are a set of real-world,\nuser-centered metrics that quantify key aspects of the user experience. They measure dimensions\nof web usability such as load time, interactivity, and the stability of content as it loads (so\nyou don't accidentally tap that button when it shifts under your finger - how annoying!).\n\n\nWe're combining the signals derived from Core Web Vitals with our existing Search signals for\npage experience, including\n[mobile-friendliness](/search/blog/2015/02/finding-more-mobile-friendly-search),\n[HTTPS-security](/search/blog/2016/11/heres-to-more-https-on-web), and\n[intrusive interstitial guidelines](/search/blog/2016/08/helping-users-easily-access-content-on),\nto provide a holistic picture of page experience. Because we continue to work on identifying\nand measuring aspects of page experience, we plan to incorporate more page experience signals\non a yearly basis to both further align with evolving user expectations and increase the\naspects of user experience that we can measure.\n\n\nPage experience ranking\n-----------------------\n\n\nGreat page experiences enable people to get more done and engage more deeply; in contrast, a\nbad page experience could stand in the way of a person being able to find the valuable\ninformation on a page. By adding page experience to the hundreds of signals that Google\nconsiders when ranking search results, we aim to help people more easily access the information\nand web pages they're looking for, and support site owners in providing an experience users\nenjoy.\n\n\nFor some developers, understanding how their sites measure on the Core Web Vitals---and addressing\nnoted issues---will require some work. To help out, we've [updated](https://web.dev/articles/vitals-tools)\npopular developer tools such as Lighthouse and PageSpeed Insights to surface Core Web Vitals\ninformation and recommendations, and Google Search Console provides a dedicated\n[report](https://support.google.com/webmasters/answer/9205520) to help site owners\nquickly identify opportunities for improvement. We're also working with external tool developers\nto bring Core Web Vitals into their offerings.\n\n\nWhile all of the components of page experience are important, we will prioritize pages with the\nbest information overall, even if some aspects of page experience are subpar. A good page\nexperience doesn't override having great, relevant content. However, in cases where there are\nmultiple pages that have similar content, page experience becomes much more important for\nvisibility in Search.\n\nPage experience and the mobile Top Stories feature\n--------------------------------------------------\n\n\nThe mobile Top Stories feature is a premier fresh content experience in Search that currently\nemphasizes AMP results, which have been optimized to exhibit a good page experience. Over the\npast several years, Top Stories has\n[inspired](https://blog.amp.dev/2018/03/08/standardizing-lessons-learned-from-amp/)\nnew thinking about the ways we could promote better page experiences across the web.\n\n\nWhen we roll out the page experience ranking update, we will also update the eligibility\ncriteria for the Top Stories experience. AMP will no longer be necessary for stories to be\nfeatured in Top Stories on mobile; it will be open to any page. Alongside this change, page\nexperience will become a ranking factor in Top Stories, in addition to the many factors\nassessed. As before, pages must meet the\n[Google News content\npolicies](https://support.google.com/news/publisher-center/answer/6204050) to be eligible. Site owners who currently publish pages as AMP, or with an AMP\nversion, will see no change in behavior -- the AMP version will be what's linked from Top\nStories.\n\nSummary\n-------\n\n\nWe believe user engagement will improve as experiences on the web get better---and that by\nincorporating these new signals into Search, we'll help make the web better for everyone. We\nhope that sharing our roadmap for the page experience updates and launching supporting tools\nahead of time will help the diverse ecosystem of web creators, developers, and businesses to\nimprove and deliver more delightful user experiences.\n\n\nPlease stay tuned for our future updates that will communicate more specific guidance on the\ntiming for these changes to come into effect. As always, if you have any questions or feedback,\nvisit our [webmaster\nforums](https://support.google.com/webmasters/community/).\n\n\nPosted by [Sowmya Subramanian](https://twitter.com/sosubram), Director of Engineering for Search Ecosystem\n\n*** ** * ** ***\n\nUpdates\n-------\n\n- **Update on June 15, 2021**: The page experience update is rolling out to all users globally. It will be complete by the end of August 2021.\n- **Update on August 4, 2021** : [Clarified that Safe Browsing isn't used as a ranking signal](/search/blog/2021/08/simplifying-the-page-experience-report). Safe Browsing systems continue to play an important role to keep users of Google Search safe, and any flags will continue to be surfaced in Search Console outside of Page Experience report.\n- **Update on January 31, 2024** : [Interaction to Next Paint (INP) will replace FID](https://web.dev/blog/inp-cwv-march-12) as a part of Core Web Vitals on March 12, 2024.\n- **Update on March 12, 2024** : [Interaction to Next Paint (INP) has replaced FID](https://web.dev/blog/inp-cwv-launch) as a part of Core Web Vitals."]]
