「黑色星期五」和「網購星期一」網頁的最佳做法
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2020 年 10 月 26 日，星期二
對許多商家來說，年底的節慶假期是銷售旺季，他們會舉辦類似黑色星期五和網購星期一這樣的特惠活動。商家可以利用 Google 強力宣傳自己的銷售活動，而這需要提供包含相關內容和高畫質圖片的到達網頁。
最佳做法
以下是我們對到達網頁的最佳做法建議：
- 提前建立網頁。請務必在銷售活動前建立好網頁，這樣 Googlebot 才有時間發掘網頁及建立索引。另外，請確認您並未禁止 Google 檢索網址 (可以使用 Google 網址檢查工具進行檢查)。
- 遵循標準的搜尋引擎最佳化 (SEO) 最佳做法。如需瞭解到達網頁的搜尋引擎最佳化 (SEO) 最佳做法，請參閱搜尋引擎最佳化 (SEO) 入門指南。
- 從首頁 (或類似網頁) 連結至到達網頁。這可以讓到達網頁變得更顯眼，協助使用者 (和 Google) 更快找出到達網頁。
- 重複使用之前的網址。週期性活動不宜每次都使用新網址。您可以針對這類活動的到達網頁提供有意義的網址，指出是每年舉辦的活動 (例如使用
/sale/black-friday，而非 /sale/2020/black-friday)。
- 附上相關的高畫質圖片。請提供能代表最新銷售活動的靜態圖片。如果圖片周圍有空白區域，請裁切掉這些區域，並確認圖片品質良好且富有吸引力。如需更多圖片品質相關指引，請參閱 Google 圖片最佳做法和「網站基礎知識」中的「圖片」一文。
- 讓搜尋引擎重新檢索您的網頁。測試結構化資料是否有效後，請要求 Google 重新檢索您的網頁，加快內容更新速度 (請注意，這項工具自發布以來一直在維護中，但我們希望盡快讓其恢復正常運作)。
如有任何問題，歡迎透過說明論壇或 Twitter 告訴我們。
發文者：Google 搜尋關係團隊 Alan Kent
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
[null,null,[],[[["\u003cp\u003ePrepare dedicated landing pages for holiday sales like Black Friday and Cyber Monday to enhance their visibility on Google Search.\u003c/p\u003e\n"],["\u003cp\u003eAdhere to SEO best practices and ensure Google can crawl your landing pages for optimal indexing.\u003c/p\u003e\n"],["\u003cp\u003eLink to sales landing pages prominently from your homepage for improved user and search engine discovery.\u003c/p\u003e\n"],["\u003cp\u003eUtilize a consistent URL structure for recurring sales events to maintain link equity and user familiarity.\u003c/p\u003e\n"],["\u003cp\u003eFeature high-quality, relevant images on landing pages to engage users and provide a clear visual representation of your offers.\u003c/p\u003e\n"]]],["Merchants should create dedicated landing pages for sales events like Black Friday and Cyber Monday. Pages should be created early to allow for indexing, follow standard SEO practices, and be linked from the homepage. Use a recurring URL for each event annually. Include relevant, high-quality images, and ensure no crawl blocking. After structured data validation, request Google recrawl the page for faster content updates. For any question, merchants can contact the Help forum or on Twitter.\n"],null,["# Best practices for Black Friday and Cyber Monday pages\n\nTuesday, October 26, 2020\n\n\nThe end of the year holiday season is a peak time for many merchants with special sales events\nsuch as Black Friday and Cyber Monday. As a merchant, you can help Google highlight your sales\nevents by providing landing pages with relevant content and high quality images.\n\nBest Practices\n--------------\n\n\nThe following are recommended best practices for your landing pages:\n\n- **Create the page early.** Make sure you create the page well before the sale so Googlebot has time to discover and index the page. Make sure you are not blocking Google from crawling the URL (the Google [URL\n Inspection Tool](https://support.google.com/webmasters/answer/9012289) can be used to check this).\n- **Follow standard SEO best practices.** A list of SEO best practices for landing pages can be found in our [Search Engine\n Optimization (SEO) Starter Guide](/search/docs/fundamentals/seo-starter-guide).\n- **Link to the landing pages from your home page** (or similar) to increase their prominence, helping users (and Google) find the landing page quicker.\n- **Use a recurring URL** , not a new URL for each occurrence of the event. Give the landing page of recurring events a meaningful URL that reflects the event that is used each year (for example: use `/sale/black-friday`, not `/sale/2020/black-friday`).\n- **Include a relevant, high quality image.** Provide a static image with an up-to-date representation of your sale. Trim any whitespace around the borders of the image, and ensure that the image is visually engaging and is of good quality. For additional guidance on image quality, review the [Google Images\n best practices](/search/docs/appearance/google-images) and [Images Web Fundamentals](/web/fundamentals/design-and-ux/responsive/images).\n- **Get your page recrawled.** After you've tested your structured data for validity, [ask Google to recrawl\n your page](/search/docs/crawling-indexing/ask-google-to-recrawl) to get your content updated more quickly. (Note: as of publication this tool is undergoing maintenance, but we hope to have it up-and-running again soon.)\n\n\nIf you have any questions, let us know through the [Help\nforum](https://support.google.com/webmasters/go/community) or on [Twitter](https://twitter.com/googlesearchc).\n\nPosted by [Alan Kent](https://twitter.com/akent99), Search Relations Team"]]
