[null,null,[],[[["\u003cp\u003eGoogle Search will incorporate page experience signals into its ranking system starting May 2021, combining Core Web Vitals with existing signals like mobile-friendliness, HTTPS-security, and intrusive interstitial guidelines.\u003c/p\u003e\n"],["\u003cp\u003eNon-AMP content will be eligible to appear in mobile Top Stories if it meets Google News content policies, with priority given to pages offering great user experiences.\u003c/p\u003e\n"],["\u003cp\u003eGoogle is testing a visual indicator to highlight pages with excellent page experience within search results, potentially launching in May 2021.\u003c/p\u003e\n"],["\u003cp\u003ePublishers have access to tools like Search Console's Core Web Vitals report, PageSpeed Insights, and Lighthouse to improve their page experience.\u003c/p\u003e\n"],["\u003cp\u003eAMP remains a supported format and an effective way to achieve positive page experience outcomes.\u003c/p\u003e\n"]]],["Google Search will incorporate page experience signals into its ranking system, rolling out in May 2021. These signals combine Core Web Vitals with existing metrics like mobile-friendliness and HTTPS security. Non-AMP content can appear in mobile Top Stories. A visual indicator will highlight pages with great experience. Tools like Search Console, PageSpeed Insights, and Lighthouse aid publishers in improving page experience. The goal is to prioritize high-quality sites and enhance user experiences. Updates on these signals are planned yearly.\n"],null,["# Timing for bringing page experience to Google Search\n\nTuesday, November 10, 2020\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). Check out our updated documentation on [page experience](/search/docs/appearance/page-experience).\n\n\n[This past May](/search/blog/2020/05/evaluating-page-experience), we announced that\n[page experience](/search/docs/appearance/page-experience) signals would be included in\nGoogle Search ranking. These signals measure how users perceive the experience of interacting with\na web page and contribute to our ongoing work to ensure people get the most helpful and enjoyable\nexperiences from the web. In the past several months, we've seen a median 70% increase in the\nnumber of users engaging with Lighthouse and PageSpeed Insights, and many site owners using Search\nConsole's Core Web Vitals report to identify opportunities for improvement.\n\n\nToday we're announcing that the page experience signals in ranking will roll out in May 2021.\nThe new page experience signals combine Core Web Vitals with our existing search signals including\n[mobile-friendliness](/search/blog/2015/02/finding-more-mobile-friendly-search),\n[HTTPS-security](/search/blog/2016/11/heres-to-more-https-on-web), and\n[intrusive interstitial\nguidelines](/search/blog/2016/08/helping-users-easily-access-content-on).\n\n\nThe change for non-AMP content to become eligible to appear in the mobile Top Stories feature in\nSearch will also roll out in May 2021. Any page that meets the\n[Google\nNews content policies](https://support.google.com/news/publisher-center/answer/6204050) will be eligible and we will prioritize pages with great page experience,\nwhether implemented using AMP or any other web technology, as we rank the results.\n\n\nIn addition to the timing updates described above, we plan to test a visual indicator that highlights\npages in search results that have great page experience.\n\nA New Way of Highlighting Great Experiences in Google Search\n------------------------------------------------------------\n\n\nWe believe that providing information about the quality of a web page's experience can be helpful\nto users in choosing the search result that they want to visit. On results, the snippet or image\npreview helps provide topical context for users to know what information a page can provide. Visual\nindicators on the results are another way to do the same, and we are working on one that\nidentifies pages that have met all of the page experience criteria. We plan to test this soon and\nif the testing is successful, it will launch in May 2021 and we'll share more details on the\nprogress of this in the coming months.\n\nThe Tools Publishers Need for Improving Page Experience\n-------------------------------------------------------\n\n\nTo get ready for these changes, we have released a variety of tools that publishers can use to\nstart improving their page experience. The first step is doing a site-wide audit of your pages to\nsee where there is room for improvement. Search Console's\n[report](https://support.google.com/webmasters/answer/9205520) for\nCore Web Vitals gives you an overview of how your site is doing and a deepdive into issues. Once\nyou've identified opportunities, [PageSpeed\nInsights](https://web.dev/articles/vitals-tools#pagespeed-insights) and [Lighthouse](https://web.dev/articles/vitals-tools#lighthouse)\ncan help you as you iterate on fixing any issues that you've uncovered. Head over to\n[web.dev/vitals-tools](https://web.dev/articles/vitals-tools) for a roundup of\nall the tools you need to get started.\n\n\nAdditionally, AMP is [one\nof the easiest and cost-effective ways](https://blog.amp.dev/2020/11/10/create-great-page-experiences-with-amp/) for publishers looking to achieve great page experience\noutcomes. Based on the [analysis](https://blog.amp.dev/2020/10/13/meet-amps-page-experience-guide/)\nthat the AMP team has done, the majority of the AMP pages achieve great page experiences. If\nyou're an AMP publisher, check out the recently launched [AMP\nPage Experience Guide](https://amp.dev/page-experience), a diagnostic tool that provides developers with actionable advice.\n\n\nWe continue to support AMP content in Google Search. If you publish an AMP version of your content,\nGoogle Search will link to that cache-optimized AMP version to help optimize delivery to users,\njust as is the case today.\n\nConclusion\n----------\n\n\nAt Google Search our mission is to help users find the most relevant and quality sites on the web.\nThe goal with these updates is to highlight the best experiences and ensure that users can find\nthe information they're looking for. Our work is ongoing, which is why we plan to incorporate more\npage experience signals going forward and update them on a yearly basis. We hope that the\n[tools and resources](/search/docs/appearance/page-experience) we've provided make it\neasier for you to create great websites, and thereby build a web ecosystem that users love.\n\n\nIf you have questions or feedback, please visit our\n[help forums](https://support.google.com/webmasters/community/) or let\nus know through [Twitter](https://twitter.com/googlesearchc).\n\nPosted by [Jeffrey Jose](https://twitter.com/jeffjose),\nProduct Manager on Search\n\n*** ** * ** ***\n\nUpdates\n-------\n\n- **Update on June 15, 2021**: The page experience update is rolling out to all users globally. It will be complete by the end of August 2021.\n- **Update on August 4, 2021** : [Clarified that Safe Browsing isn't used as a ranking signal](/search/blog/2021/08/simplifying-the-page-experience-report). Safe Browsing systems continue to play an important role to keep users of Google Search safe, and any flags will continue to be surfaced in Search Console outside of Page Experience report.\n- **Update on January 31, 2024** : [Interaction to Next Paint (INP) will replace FID](https://web.dev/blog/inp-cwv-march-12) as a part of Core Web Vitals on March 12, 2024.\n- **Update on March 12, 2024** : [Interaction to Next Paint (INP) has replaced FID](https://web.dev/blog/inp-cwv-launch) as a part of Core Web Vitals."]]
