在 Google 搜尋中醒目顯示您的客戶服務管道
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
2021 年 7 月 7 日星期三
為了滿足客戶經常要尋找商家聯絡方式的需求，Google 致力於透過各種方式提供這方面的優質資訊。如果您想幫助我們達成這個目標，歡迎採取下列做法，確保我們為您的商家或服務顯示最正確的資訊。
另一方面，這些最佳做法有助於確保使用者直接聯絡到商家本身，而不是宣稱與商家存在未能證實授權關係的第三方。Google 也能藉此為使用者顯示正確的支援資訊，例如列出公司的客服電話，而不是提供一般的總機號碼。
在網站中新增聯絡資訊頁面或支援頁面
請務必提供能讓訪客和 Googlebot 輕鬆找到的聯絡資訊頁面或支援頁面。舉例來說，在首頁底部或容易找到的選單中提供聯絡資訊頁面的連結，應該就能為訪客帶來幫助。Googlebot 通常可以在檢索網站及建立網站索引時找到這類頁面。此外，您也可以在 Sitemap 納入聯絡頁面。
列出所有支援方式
在支援頁面或聯絡資訊頁面上，請提供您所有支援管道的完整資訊，例如電子郵件、即時通訊、社群媒體、電話等等。您可以考量自己的目標對象，以合適的方式說明這些資訊。
如果您沒有電話支援服務，不妨準備一組查詢電話號碼，讓使用者打進去後就能取得其他支援選項的資訊。這樣一來，Google 就能為認為有電話支援服務的使用者提供您的官方號碼，同時避免顯示聲稱提供官方支援服務的第三方號碼。
明確指出有權提供支援服務的單位
如果您授權讓第三方提供支援服務，建議您在支援頁面列出這些單位。這樣一來，客戶就能知道這些單位的支援服務是合法的，可以安心向他們尋求協助。如果您未與第三方合作，也請務必清楚說明，萬一有人宣稱與您合作，您的客戶就不會上當受騙。
精選摘要和 nosnippet 的應用
如果您已建立完善的支援頁面或聯絡資訊頁面，就能有效增加精選摘要顯示實用資訊的機會。雖然我們設法在精選摘要中顯示最相關的內容，但是呈現的效果不一定盡如人意。如果您不希望精選摘要顯示網站上的支援相關資訊，請使用 data-nosnippet 標記告知不希望顯示這些資訊。
設定 Google 商家檔案
如果您是當地商家，請務必建立 Google 商家檔案並進行編輯，確保當中傳達優質的資訊。此外，也建議您使用結構化資料提供當地商家資訊。
如有任何問題，歡迎前往 Google 搜尋中心社群或 Twitter 尋求協助。
發文者：搜尋公關 Danny Sullivan
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
[null,null,[],[[["\u003cp\u003eGoogle emphasizes providing easily accessible and accurate contact information for businesses to enhance customer experience.\u003c/p\u003e\n"],["\u003cp\u003eBusinesses should create dedicated contact pages, list all support channels, and consider a phone number for recorded support or information.\u003c/p\u003e\n"],["\u003cp\u003eTransparency about authorized support providers builds customer trust and helps prevent misinformation.\u003c/p\u003e\n"],["\u003cp\u003eUtilize the \u003ccode\u003edata-nosnippet\u003c/code\u003e tag to control information displayed in featured snippets and leverage Google Business Profile for local businesses.\u003c/p\u003e\n"],["\u003cp\u003eGoogle encourages businesses to reach out through the Google Search Central Community or Twitter for any questions.\u003c/p\u003e\n"]]],["Businesses should optimize contact information for Google by adding a readily accessible contact/support page to their website, including it in the sitemap. They should list all support methods, consider a support information phone number, and clarify authorized third-party support. To manage featured snippets, use `data-nosnippet` to exclude specific content. Local businesses should also create and optimize their Google Business Profile, leveraging structured data for enhanced visibility.\n"],null,["# Highlight your customer support methods in Google Search\n\nWednesday, July 7, 2021\n\n\nCustomers are often looking for ways to contact businesses, and Google works to show the best\navailable information to help them in a [variety\nof ways](/search/docs/appearance/search-result-features) whenever we can. You can help us with this by following several best\npractices that help ensure we're showing the most accurate information for your business or\nservice.\n\n\nIn turn, following these best practices helps ensure that people are directly contacting a\nbusiness, rather than reaching a third-party claiming to have an authorized relationship that\ncan't be verified. It also helps Google direct people to correct support mechanisms, such as\nlisting a company's support telephone number rather than a general switchboard number.\n\nAdd a contact or support page to your website\n---------------------------------------------\n\n\nBe sure to provide a contact or support page that can be easily located by both visitors and\nGooglebot. For example, for visitors, it might be useful to provide a\nlink to your contact page at the bottom of your home page, or from within an easily found\nmenu option. Googlebot can usually find the page when it [crawls\nand indexes](/search/docs/fundamentals/get-started#crawling_indexing) your site. In addition, you can also include your contact page in your\n[sitemap](/search/docs/crawling-indexing/sitemaps/overview).\n\nList all support methods\n------------------------\n\n\nBe comprehensive and indicate on a support or contact page all the ways that you provide\nsupport, such as email, chat, social media, telephone, or other methods. Describe the\ninformation in the best way for your audience.\n\nConsider offering a phone number with recorded support information\n------------------------------------------------------------------\n\n\nIf you don't offer phone support, consider having a phone number that provides recorded\ninformation about the other support options you do offer. This helps Google have an official\nnumber to show for people who assume there is one and may help prevent third-party numbers\nthat might suggest they offer official support from appearing instead.\n\nMake it clear who is authorized to provide support\n--------------------------------------------------\n\n\nIf you work with authorized third parties to offer support, consider listing these on your\nsupport page. That helps reassure your customers that the support is legitimate. If you don't\nwork with third parties, also make that clear. This will help your customers know not to\nbelieve others making such claims.\n\nFeatured snippets and using `nosnippet`\n---------------------------------------\n\n\nIf you've created a good support or contact page, that's the best way to increase the chances\nthat helpful information will appear within [featured\nsnippets](https://support.google.com/websearch/answer/9351707). While we try to show the most relevant material in featured snippets, like\nanything, they're not always perfect. If there's support-related information on your website\nthat you'd prefer not appear in a featured snippet, use the [`data-nosnippet` tag](/search/docs/appearance/featured-snippets#block-both)\nto prevent information from displaying.\n\nSet up a Google Business profile\n--------------------------------\n\n\nIf you're a local business, be sure to create a [Google\nBusiness Profile](https://www.google.com/business/business-profile/) and make [edits](https://support.google.com/business/answer/3039617)\nto ensure it profiles the best information. Also consider making use of\n[structured data for local businesses](/search/docs/appearance/structured-data/local-business).\n\n\nIf you have any questions, you can reach out on the [Google\nSearch Central Community](https://support.google.com/webmasters/community) or on [Twitter](https://twitter.com/googlesearchc).\n\nPosted by [Danny Sullivan](https://mastodon.social/@searchliaison), Search Liaison"]]
