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Mengonfigurasi pengiriman dan pengembalian Anda langsung di Search Console
Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Kamis, 11 Juli 2024
Saat berbelanja, orang-orang ingin mengetahui total harga untuk produk yang mereka beli. Biaya,
kecepatan pengiriman, dan kebijakan pengembalian adalah faktor utama bagi pembeli saat ingin membeli produk secara online. Namun,
mengonfigurasi pengiriman dan pengembalian dapat menjadi tantangan tersendiri untuk sebagian penjual. Oleh karena itu, mereka bisa jadi melewatkan peluang
untuk memberikan informasi yang audiens cari.
Setelah menyelesaikan langkah-langkah yang dijelaskan dalam artikel Pusat Bantuan,
Anda akan dapat mengelola kebijakan pengiriman dan pengembalian tingkat akun Merchant Center langsung di Search Console,
yang akan otomatis muncul di Merchant Center.
Dengan memberikan informasi pengiriman dan pengembalian yang akurat dan terbaru, Anda dapat meningkatkan kualitas listingan produk di hasil Google Penelusuran.
Hal ini dapat membantu mengoptimalkan visibilitas dan potensi traffic dengan menampilkan layanan pemenuhan pesanan seperti
pengiriman gratis dan cepat di samping listingan produk Anda.
Kami harap penambahan ini akan lebih membantu Anda dalam mengoptimalkan tampilan penelusuran di hasil Penelusuran. Jika ada pertanyaan atau masalah,
hubungi kami menggunakan Komunitas Pusat Google Penelusuran,
di Twitter, atau di
LinkedIn.
Diposting oleh Jay Rana, Moshe Samet, dan Nan Liu, Google Penelusuran
[null,null,[],[[["\u003cp\u003eShoppers prioritize total price, shipping speed, cost, and return policies when making online purchases.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Search Console now offers a streamlined method for merchants to input shipping and return details directly, overriding existing website configurations.\u003c/p\u003e\n"],["\u003cp\u003eProviding accurate shipping and return data in Search Console can boost product visibility in Google Search results and highlight attractive fulfillment options.\u003c/p\u003e\n"],["\u003cp\u003eThis update aims to simplify the process of managing merchant-level shipping and return policies, automatically syncing the information with Google Merchant Center.\u003c/p\u003e\n"],["\u003cp\u003eMerchants are encouraged to utilize the Google Search Central Community, Twitter, or LinkedIn for any inquiries or feedback.\u003c/p\u003e\n"]]],["Shoppers prioritize shipping speed, cost, and return policies. Merchants can now manage shipping and return information directly in Search Console, which will take precedence over website configurations. This feature simplifies adding business-wide return policies and automatically syncs data with Merchant Center. By providing this information, merchants can improve product visibility in Google Search results, potentially showcasing fulfillment options like free and fast shipping. Guidance on this is available in the Help Center, and support can be found on Google Search Central's community, Twitter, or LinkedIn.\n"],null,["# Configure your shipping and returns directly in Search Console\n\nThursday, July 11, 2024\n\n\nWhen shopping, people want to know the total price for the products they're purchasing. Shipping speed,\ncost, and return policy are major factors considered by shoppers when buying products online. However,\nconfiguring shipping and returns might be a challenge for some merchants, which might be a missed opportunity\nto provide information your audience is looking for.\n\n\nLast year, we started supporting [product-level shipping and return markup](/search/blog/2023/04/shipping-and-returns-information);\nwe recently [added markup support for specifying a general return policy](/search/blog/2024/06/structured-data-return-policies)\nfor your business instead of having to define one for each individual product you sell. We're happy to announce an easier way to add your\nshipping or return information directly in Search Console. You can learn how to do it in our\n[Help Center article](https://support.google.com/webmasters/answer/14907594).\n| **Note** : Search Console shipping and return settings take precedence over configuration on your website, including product-level merchant listing markup. Learn more about [what takes precedence](/search/docs/appearance/structured-data/merchant-listing#precedence).\n\n\nOnce you complete the steps described in our [Help Center article](https://support.google.com/webmasters/answer/14907594),\nyou'll be able to manage your Merchant Center account-level shipping and return policies directly in Search Console,\nwhich automatically appear in [Merchant Center](https://www.google.com/retail/solutions/merchant-center/).\n\n\nBy providing accurate and up-to-date shipping and return information, you can enhance your product listings in Google Search results,\nwhich can help improve visibility and potential traffic by showcasing fulfillment services such as\n[free and fast shipping](https://support.google.com/merchants/answer/14264257) next to your product listings.\n\n\nWe hope these additions will help even more when optimizing your search appearance in Search results. If you have any questions or concerns,\nreach out to us using the [Google Search Central Community](https://support.google.com/webmasters/threads?&thread_filter=(category%3Asearch_console)),\non [Twitter](https://twitter.com/googlesearchc), or on\n[LinkedIn](https://www.linkedin.com/showcase/googlesearchcentral/).\n\nPosted by Jay Rana, [Moshe Samet](/search/blog/authors/moshe-samet), and Nan Liu, Google Search"]]
