支援 Google 搜尋中的 AVIF
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
2024 年 8 月 30 日，星期五
近年來，AVIF 已成為網路上最常用的圖片格式之一。
很高興在此宣布，AVIF 現已成為 Google 搜尋中支援的檔案類型，適用於 Google 圖片以及 Google 搜尋中任何使用圖片的位置。您無須採取任何特別的行動，Google 會為您的 AVIF 檔案建立索引。
AVIF 是一種以 AV1 影片壓縮標準為基礎的開放式圖片檔案格式。所有主要網路瀏覽器都支援這種格式，而且網路上各種服務和平台也都支援 AVIF 圖片檔案格式的圖片，包括 WordPress、Joomla 和 CloudFlare。我們不建議您盲目地針對網站上的所有圖片進行全面更改：請花點時間評估哪種格式最符合您的特定需求。如果您選擇變更部分圖片的圖片檔案格式，因而導致檔案名稱或副檔名變更，請務必設定伺服器端重新導向。
如想瞭解其他與網站圖片搜尋引擎最佳化 (SEO) 相關的事項，請參閱我們的圖片搜尋引擎最佳化 (SEO) 指南。如有其他問題，歡迎前往搜尋中心產品討論社群留言告訴我們。
發文者：Google 瑞士團隊的搜尋服務代表 John Mueller
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
[null,null,[],[[["\u003cp\u003eGoogle Search now supports AVIF image format, enabling indexing for Google Images and other image-dependent features.\u003c/p\u003e\n"],["\u003cp\u003eAVIF, an open format based on AV1, boasts widespread browser compatibility and support from platforms like WordPress, Joomla, and CloudFlare.\u003c/p\u003e\n"],["\u003cp\u003eWebsite owners should carefully assess individual needs before switching image formats and implement server-side redirects for any filename or extension changes.\u003c/p\u003e\n"],["\u003cp\u003eFurther resources for image optimization include Google's Image SEO guide and the Search Central help community.\u003c/p\u003e\n"]]],["Google Search now supports AVIF image files, meaning no special actions are needed for indexing. AVIF, an open format based on AV1 video compression, is widely supported by browsers and platforms like WordPress, Joomla, and Cloudflare. When changing image formats, evaluate the best option for your needs and use server-side redirects if filenames change. Further SEO image optimization tips are available in Google's Image SEO guide, and the Search Central help community can address any questions.\n"],null,["# Supporting AVIF in Google Search\n\nFriday, August 30, 2024\n\n\nOver the recent years, AVIF has become one of the most commonly used image formats on the web.\nWe're happy to announce that AVIF is now a [supported file type](/search/docs/crawling-indexing/indexable-file-types)\nin Google Search, for Google Images as well as any place that uses images in Google Search. You\ndon't need to do anything special to have your AVIF files indexed by Google.\n\n\n[AVIF](https://en.wikipedia.org/wiki/AVIF) is an open image file\nformat based on the AV1 video compression standard. It's supported by all major web browsers, and\nimages in AVIF image file format are supported by a variety of services and platforms on the web,\nincluding [WordPress](https://make.wordpress.org/core/2024/02/23/wordpress-6-5-adds-avif-support/),\n[Joomla](https://issues.joomla.org/tracker/joomla-cms/41381),\nand [CloudFlare](https://blog.cloudflare.com/generate-avif-images-with-image-resizing/).\nIt's not recommended to blindly make sweeping changes to images across a website: take the time\nyou need to evaluate which format works best for your specific needs. If you do choose to change\nimage file formats for some of your images, and if this results in changes to filenames or\nextensions, make sure to set up [server-side redirects](/search/docs/crawling-indexing/301-redirects#serverside).\n\n\nIf you're curious about other aspects involved with optimizing SEO for your site's images, check\nout our [guide to Image SEO](/search/docs/appearance/google-images). If you have more\nquestions, let us know in the [Search Central help community](https://goo.gle/sc-forum).\n\nPosted by [John Mueller](/search/blog/authors/john-mueller),\nSearch Advocate, Google Switzerland"]]
