Tempistiche per portare su computer desktop il ranking relativo all'esperienza sulle pagine
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Giovedì 4 novembre 2021
In occasione di Google I/O 2021, abbiamo presentato in anteprima i nostri piani per portare su computer desktop il ranking relativo all'esperienza sulle pagine. Oggi annunciamo ulteriori dettagli, incluse le tempistiche relative ai cambiamenti previsti. Questo lavoro si basa sull'aggiornamento dell'esperienza sulle pagine implementato su dispositivi mobili tra giugno e agosto 2021.
Il lancio inizierà a febbraio 2022
Inizieremo a utilizzare l'esperienza sulle pagine come parte dei nostri sistemi di ranking per computer desktop a partire da febbraio 2022 e il lancio sarà completato entro la fine di marzo dello stesso anno. Questo lancio relativo al ranking si baserà sugli stessi indicatori dell'esperienza sulle pagine che abbiamo implementato per i dispositivi mobili all'inizio di quest'anno. Stiamo anche pensando di aiutare i proprietari di siti a capire le prestazioni delle loro pagine per computer desktop in relazione all'esperienza sulle pagine utilizzando un report di Search Console che verrà lanciato prima che l'esperienza sulle pagine diventi un indicatore di ranking per i computer desktop.
Ciò significa che le stesse tre metriche di Segnali web essenziali (LCP, FID e CLS) e le relative soglie associate verranno applicate al ranking per computer desktop. Altri aspetti degli indicatori relativi all'esperienza sulle pagine, come la sicurezza HTTPS e l'assenza di interstitial invasivi, rimarranno invariati. Sebbene l'indicatore di ottimizzazione per i dispositivi mobili continui a essere parte del ranking per dispositivi mobili, non sarà un fattore preso in considerazione per i computer desktop. Quando un sito ha URL separati per desktop e per dispositivi mobili con una configurazione appropriata, l'indicatore relativo al desktop si basa sugli URL visualizzati dagli utenti di computer desktop.
[null,null,[],[[["\u003cp\u003eGoogle is incorporating page experience as a ranking factor for desktop search results, starting in February 2022 and completing by the end of March 2022.\u003c/p\u003e\n"],["\u003cp\u003eThis update uses the same page experience signals as the mobile update (Core Web Vitals, HTTPS security, and absence of intrusive interstitials), but excludes mobile-friendliness.\u003c/p\u003e\n"],["\u003cp\u003eA Search Console report will be available to help site owners assess their desktop page experience before the ranking change takes effect.\u003c/p\u003e\n"],["\u003cp\u003eInteraction to Next Paint (INP) replaced First Input Delay (FID) as a Core Web Vital on March 12, 2024.\u003c/p\u003e\n"],["\u003cp\u003eSome information in the original November 2021 blog post might be outdated; refer to the updated page experience documentation for the latest information.\u003c/p\u003e\n"]]],["Google announced the expansion of page experience ranking to desktop, beginning in February 2022 and completing by the end of March 2022. This desktop ranking will utilize the same core web vitals (LCP, FID, and CLS) and page experience signals (HTTPS, absence of intrusive interstitials) as mobile. Mobile-friendliness is not a factor for desktop. Search Console added a desktop section to the Page Experience report, and, on March 12, 2024, INP replaced FID as part of Core Web Vitals.\n"],null,["# Timeline for bringing page experience ranking to desktop\n\nThursday, November 4, 2021\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). Check out our updated documentation on [page experience](/search/docs/appearance/page-experience).\n\n\nAt I/O 2021, we [previewed](https://youtu.be/h00kn5J-F2Q?t=430) our\nplans to bring page experience ranking to desktop. Today we're announcing more details, including\nthe timeline for these changes. This work builds on top of the [page\nexperience update](/search/blog/2021/04/more-details-page-experience) we rolled out on mobile between June and August 2021.\n\nRollout will begin in February 2022\n-----------------------------------\n\n\nWe'll begin using page experience as part of our desktop ranking systems beginning in February\n2022. The rollout will be complete by the end of March 2022. This ranking launch will be based on\nthe same [page experience signals](/search/docs/guides/page-experience) that we rolled\nout for mobile earlier this year. We are also planning to help site owners understand how their\ndesktop pages are performing with regards to page experience using a Search Console report which\nwill launch before desktop becomes a ranking signal.\n\n\nThis means the same three [Core Web Vitals metrics](https://web.dev/articles/vitals):\n[LCP](https://web.dev/articles/lcp), [FID](https://web.dev/articles/fid),\nand [CLS](https://web.dev/articles/cls), and their associated thresholds will\napply for desktop ranking. Other aspects of page experience signals, such as HTTPS security and\nabsence of intrusive interstitials, will remain the same as well. While the mobile-friendliness\nsignal continues to be a part of mobile ranking, it won't be a factor for desktop. When a site\nhas [separate desktop and mobile URLs](/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing)\nwith an appropriate configuration, the desktop signal is based on the URLs that desktop users see.\n\n| Factor | Mobile | Desktop |\n|------------------------------------|--------|------------------|\n| Largest Contentful Paint (LCP) | | |\n| Cumulative Layout Shift (CLS) | | |\n| First Input Delay (FID) | | |\n| HTTPS Security | | |\n| Absence of intrusive interstitials | | |\n| Mobile friendliness | | (Not applicable) |\n\n\nWe hope this blog post provides you with details for you to [understand\nand optimize your page experience](/search/docs/appearance/page-experience#optimize) in preparation for the upcoming changes, and in turn help you build better websites.\n\n\nIf you have questions or feedback, please visit our [help\nforums](https://support.google.com/webmasters/community/) or let us know through [Twitter](https://twitter.com/googlesearchc).\n\n\nPosted by Jeffrey Jose, Product Manager on Search\n\n*** ** * ** ***\n\nUpdates\n-------\n\n- **Update on January 17, 2022** : Search Console now has a dedicated 'Desktop' section in the [Page Experience report](https://search.google.com/search-console/page-experience).\n- **Update on February 22, 2022**: The page experience update is now slowly rolling out for desktop. It will be completed by the end of March 2022.\n- **Update on January 31, 2024** : [Interaction to Next Paint (INP) will replace FID](https://web.dev/blog/inp-cwv-march-12) as a part of Core Web Vitals on March 12, 2024.\n- **Update on March 12, 2024** : [Interaction to Next Paint (INP) has replaced FID](https://web.dev/blog/inp-cwv-launch) as a part of Core Web Vitals."]]
