새로운 Search Console 판매자 등록정보 보고서: 구조화된 제품 데이터로 자격요건 확장
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2022년 9월 13일 화요일
구조화된 Product 데이터를 사용하여 Google 검색에서 향상된 제품 환경을 사용할 수 있는 자격요건이 확장되었음을 발표하게 되어 기쁩니다. 이전에는 이러한 향상된 제품 환경이 판매자 센터 사용자에게만 제공되었습니다. 이러한 환경의 자격요건을 더 쉽게 이해할 수 있도록 Search Console의 문서 및 보고도 업데이트되었습니다.
제품을 직접 판매하는 웹사이트의 자격요건 확대
Google은 한동안 검색결과를 통해 쇼핑객에게 풍부한 정보를 갖춘 제품 환경을 제공했습니다.
Google은 웹사이트 소유자가 이러한 환경에 더 쉽게 액세스할 수 있도록 구조화된 데이터를 구현하는 웹사이트의 자격요건을 확장했습니다. 웹사이트 소유자가 사용할 수 있는 환경은 광범위한 두 가지의 카테고리로 분류됩니다.
판매자 등록정보 환경: 쇼핑객이 사이트에서 제품을 구매할 수 있는 웹페이지에서 사용됩니다.
제품 스니펫: 제품 정보가 포함되어 있는 보다 광범위한 웹페이지에서 사용됩니다. 예: 제품을 판매하거나, 제품 리뷰를 게시하거나, 다른 사이트에서 정보를 취합하는 페이지
처음에는 Google 검색결과에 표시되는 제품 스니펫이 주로 schema.org의 구조화된 Product 데이터에 기반을 두고 있었으며, 판매자 등록정보 환경은 주로 Google 판매자 센터 피드를 통해 제공되는 제품 세부정보에 따라 조성되었습니다.
하지만 이제 판매자는 Google 판매자 센터 계정이 없더라도 웹페이지에 있는 제품 데이터를 제공함으로써 판매자 등록정보 환경을 이용할 수 있습니다. 의류 사이즈 및 에너지 효율 등급과 같은 분야에서 제품과 관련된 schema.org 속성 및 유형이 최근 확장된 덕분에 자격요건의 개선도 가능해졌습니다.
웹사이트에서 이러한 환경을 활용할 수 있도록 구조화된 Product 데이터의 기존 Search Console 보고서가 새로운 보고서인 판매자 목록 보고서와 제품 스니펫 보고서(기존의 제품 보고서를 포괄하는 보고서)의 두 가지 보고서로 대체되었습니다. 이 보고서들은 Search Console 탐색 메뉴의 새 쇼핑 섹션 아래에 그룹으로 표시됩니다.
이 보고서를 사용하면 사이트에 구현된 마크업과 관련된 오류, 경고, 유효한 페이지를 확인할 수 있습니다. 보고서 변경사항은 리치 결과 테스트 도구에도 반영되었습니다.
[null,null,[],[[["\u003cp\u003eGoogle has expanded eligibility for enhanced product experiences in search results to websites that use schema.org Product structured data, including those without a Google Merchant Center account.\u003c/p\u003e\n"],["\u003cp\u003eTwo new Search Console reports—Merchant listings and Product snippets—are available to help websites monitor and troubleshoot their product structured data.\u003c/p\u003e\n"],["\u003cp\u003eMerchant listing experiences offer enhanced features like Shopping Knowledge Panels and Popular Products, while product snippets provide basic product information in search results.\u003c/p\u003e\n"],["\u003cp\u003eWebsites selling products should use the Merchant listings report, while those publishing product reviews or aggregating product data should use the Product snippets report.\u003c/p\u003e\n"],["\u003cp\u003eDetailed information and support can be found in the updated Product structured data documentation and the Google Search Central forum.\u003c/p\u003e\n"]]],["Google expanded eligibility for enhanced product experiences in Search, previously exclusive to Merchant Center users, to websites using `Product` structured data. Two categories are now available: Merchant listings for pages selling products, and Product snippets for pages with product information. Two new Search Console reports, Merchant listings and Product snippets, replace the old Product report, offering insights into structured data implementation. Merchants should use both reports if selling and reviewing products. Websites only sharing product information should use the Product snippets report.\n"],null,["# New Search Console Merchant Listings report: expanding eligibility with Product structured data\n\nTuesday, September 13, 2022\n\n\nGoogle is pleased to announce expanded eligibility for enhanced product experiences in\nGoogle Search through the use of `Product` structured data. These enhanced\nproduct experiences were previously only open to Merchant Center users. We're also making\nit easier to understand the requirements for these experiences by updating our documentation\nand reporting in Search Console.\n\nExpanded eligibility for websites that directly sell products\n-------------------------------------------------------------\n\n\nFor some time, Google has provided shoppers with rich product experiences in search results.\nTo make these experiences more accessible to website owners, Google has expanded eligibility\nfor websites that implement structured data. For website owners, there are two broad categories\nof experiences:\n\n- **Merchant listing experiences** for web pages that allow shoppers to buy a product on the site.\n- **Product snippets** for a broader set of web pages with product information (including pages that sell products, publish product reviews, and/or aggregate information from other sites).\n\n\nInitially, product snippets in Google search results were primarily powered by schema.org\n[`Product` structured data](https://schema.org/Product),\nand merchant listing experiences were primarily powered by product details supplied via a\n[Google Merchant Center feed](https://support.google.com/merchants/answer/7052112).\nNow merchants can be eligible for merchant listing experiences by providing product data on web\npages without a Google Merchant Center account. This improved eligibility has in part been made\npossible by recent extensions to product-related properties and types in schema.org for areas\nsuch as apparel sizing and energy efficiency ratings.\n\nEnhanced product experiences available in Search\n------------------------------------------------\n\n\nOnce you add structured data, you may be eligible for the following experiences.\n**Figure 1.** How a merchant listing experience can appear in search results\n\n\nMerchant listing experiences offer enhanced experiences including the\n[Shopping Knowledge panel](https://blog.google/products/shopping/bringing-free-retail-listings-google-search/) and\n[Popular Products](https://www.blog.google/products/search/new-way-find-clothes-shoes-and-more-search/),\nas well as shopping experiences in\n[Google Images](https://images.google.com/) and\n[Google Lens](https://lens.google/). The structured data\nrequired for merchant listings and product snippets is described in our\n[`Product` structured data documentation](/search/docs/appearance/structured-data/product).\n**Figure 2.** An example product snippet in search results While Google collects Product structured data from websites globally, shopping experiences may be available in a restricted set of countries.\n\nIntroducing new Search Console reports for site owners\n------------------------------------------------------\n\n\nTo help websites take advantage of these experiences, the existing Search Console report for\n`Product` structured data has been replaced with two reports: a new\n[Merchant listings report](https://search.google.com/search-console/r/merchant-listings), and a\n[Product snippets report](https://search.google.com/search-console/r/product)\n(which subsumes the old Product report). These reports are\ngrouped under a new Shopping section in the Search Console navigation bar.\n\n\nThe reports allows you to see errors, warnings, and valid pages for markup implemented on your\nsite. The changes in reporting have also been reflected in the\n[Rich Result Test tool](https://support.google.com/webmasters/answer/7445569).\n\n### New Merchant listings report\n\n- Identifies structured data issues for [free listing experiences](https://support.google.com/merchants/answer/9826670) in search results.\n- Relevant to pages that sell products.\n- Covers the wider range of schema.org structured data properties and types used by the `Product` type that are now supported for advanced cases, such as apparel sizing and energy efficiency ratings.\n\n### Product snippets report\n\n- Identifies structured data issues for product snippets in search results.\n- Relevant to pages that share product review information or aggregate product data from multiple sites. Note that pages selling products may also include product reviews.\n- Replaces the previous Product structured data report with adjustments related to the separation of merchant listing validations into a dedicated report. The history of prior validation errors is retained in this report.\n\n| Product results impressions are no longer shown on the Product snippets report. You can still view impressions for product results in the performance report.\n\nWhich report should I use?\n--------------------------\n\n\nIf you are a merchant with an online store, you should:\n\n- Check the merchant listings report for your pages selling products.\n- If you publish product reviews on pages that don't sell products, also check the Product snippets report.\n\n\nIf you don't sell products online but still publish pages with Product structured data:\n\n- Check the Product snippets report.\n\nLearn more about Product structured data\n----------------------------------------\n\n\nTo learn more, check our updated documentation on\n[`Product` structured data](/search/docs/appearance/structured-data/product).\nIf you have questions, please reach out on the\n[Google Search Central forum](https://support.google.com/webmasters/community).\n\n\nPosted by [Alan Kent](https://twitter.com/akent99), Search Advocate"]]
